{"id":4194,"date":"2026-10-02T01:06:00","date_gmt":"2026-10-02T06:06:00","guid":{"rendered":"https:\/\/www.beyondindigopets.com\/blog\/?p=4194"},"modified":"2026-09-16T13:25:48","modified_gmt":"2026-09-16T18:25:48","slug":"a-new-competitor-just-opened-down-the-street-now-what","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/a-new-competitor-just-opened-down-the-street-now-what\/","title":{"rendered":"A New Competitor Just Opened Down the Street. Now What?"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1475\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2026\/09\/Competitor-2000x1475.jpg\" alt=\"Two brown bears wrestling.\" class=\"wp-image-4195\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2026\/09\/Competitor-2000x1475.jpg 2000w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2026\/09\/Competitor-1500x1106.jpg 1500w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2026\/09\/Competitor-768x566.jpg 768w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2026\/09\/Competitor-1536x1133.jpg 1536w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2026\/09\/Competitor-393x290.jpg 393w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2026\/09\/Competitor.jpg 2016w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">As a veterinary practice owner, you always have to be aware of other businesses that could become competition. In fact, veterinary practices don\u2019t just compete with the hospital that has always been across town anymore. New independent practices, <a href=\"https:\/\/www.beyondindigopets.com\/blog\/the-abcs-of-competing-with-corporate-veterinary-hospitals\/\">corporate groups<\/a>, mobile care providers, mobile vets, specialty hospitals, and even telehealth options can quickly change a market. If a new competitor just opened down the street from your veterinary practice, what do you do now? This guide will help you outperform the competition to keep your practice operating successfully.&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Pay Attention to Current Clients<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When a new competitor moves in nearby, you might have the instinct to focus all your attention on attracting new clients. While new clients are very important, you must not forget about your current clients in the hustle. You can offer some perks like these to current clients to ensure they remain happy and loyal to your business:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send out service reminders about monthly preventives, dental care, and other important services.\u00a0<\/li>\n\n\n\n<li>Consider launching a loyalty program that offers certain perks (like a percentage off after a certain number of visits).<\/li>\n\n\n\n<li>Target an ad campaign specifically to current clients.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Evaluate Your Local Search Visibility<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Does your practice show up when someone searches for a \u201c<a href=\"https:\/\/www.beyondindigopets.com\/blog\/are-you-showing-up-when-a-pet-owner-searches-vet-near-me\/\">vet near me<\/a>?\u201d If your veterinary SEO is not performing well, you could be missing out on potential clients\u2026and sending them right to your new competitor. In order to ensure your search visibility is up to snuff, be sure to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimize your Google Business Profile with current (and correct) information including your business hours.<\/li>\n\n\n\n<li>Encourage current clients to leave positive reviews to <a href=\"https:\/\/www.beyondindigopets.com\/blog\/your-star-rating-is-more-than-just-your-reputation\/\">improve online reputation<\/a> and build trust in your community.<\/li>\n\n\n\n<li>Add some local keywords to your website content.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Review Your Paid Search Strategy&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Paid search is an integral part of a successful digital marketing strategy for a veterinary practice, and it is important to make sure it\u2019s working well for you in light of new competition. Review the data from previous ad campaigns and try to find areas where you can tweak your targeting to get better results. You can improve your paid search strategy by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Finding high-value keywords that can target pet owners as they\u2019re searching for specific services (like urgent care vet, dog dental cleaning, etc).\u00a0<\/li>\n\n\n\n<li>Filter out negative keywords that could be wasting your ad budget. These include terms that might be bringing you traffic that is not relevant to your business. Think words that could inadvertently target wildlife attractions, zoos, or even veteran organizations.<\/li>\n\n\n\n<li>Check your target radius. Most successful veterinary campaigns have a very specific target area that only extends 5-10 miles from the practice location (unless you\u2019re in a rural area).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Identify Services or Strengths that Differentiate Your Practice<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your veterinary practice <strong><em>is<\/em><\/strong> special and unique, but it\u2019s up to you to share why and how with local pet owners. Think about the services and strengths that really differentiate your practice, then scream it from the rooftops. Okay, we know you\u2019re not actually going to do that, but it is vital to get this information out to current and potential clients. Write blogs posts highlighting these strengths, update your website <a href=\"https:\/\/www.beyondindigopets.com\/blog\/content-is-still-king-blogging-and-newsletters-that-convert-pet-owners-into-clients\/\">content<\/a> to put a focus on it, and create some short marketing videos that you can easily share. The more people who see this information, the more pet owners you will attract to your business.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Update Your Website<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to freshening up your <a href=\"https:\/\/www.beyondindigopets.com\/blog\/why-your-veterinary-website-is-losing-clients\/\">veterinary website<\/a> content, give your site a once over to make sure it\u2019s easy to navigate. Check out the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See if site speed is performing well.<\/li>\n\n\n\n<li>Ensure that your site is mobile friendly so you are not accidentally missing out on pet owners searching for a vet on their phones.<\/li>\n\n\n\n<li>Think about updating how pet owners can make an appointment. Streamlining your appointment features to make it even easier to book a time can help you find (and keep) a healthy client list.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Stay Ready<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you are constantly updating your veterinary marketing and website, your practice already has a strong presence to compete with new competitors. <a href=\"https:\/\/www.beyondindigopets.com\/about\/\">Beyond Indigo Pets<\/a> is here to offer expert marketing services to help you keep your appointment books full. Partner with us to strengthen your digital presence and reach new pet owners. <a href=\"https:\/\/www.beyondindigopets.com\/#contact\">Contact us<\/a> today to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a veterinary practice owner, you always have to be aware of other businesses that could become competition. In fact,\u2026<\/p>\n","protected":false},"author":14774,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[378,573,370],"tags":[1071,1072,1070,1068,1069,644,314,608],"class_list":["post-4194","post","type-post","status-publish","format-standard","hentry","category-branding-identity","category-marketing-resources","category-seo-for-veterinarians","tag-competing-veterinary-practices","tag-veterinary-client-retention","tag-veterinary-marketing-strategy","tag-veterinary-practice-advertising","tag-veterinary-practice-competition","tag-veterinary-practice-growth","tag-veterinary-practice-management","tag-veterinary-practice-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A New Competitor Just Opened Down the Street. 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