Our Veterinary Marketing Services
SEO (Search Engine Optimization)
These days, it’s not enough to merely have a website. Your clients must find your site listing in the first or second page of Google, Yahoo, and Bing. Beyond Indigo offers a comprehensive SEO program that elevates your veterinary website to prominent locations on key search engines.
This is how we do it:
- We conduct keyword searches to learn exactly what words people are using when they search. This provides us with the average monthly searches over a year for each keyword. Sometimes, simply adding or removing an “s” can drastically change your results.
- We glean keywords from our search and combine them with business goals to create your customized SEO plan. This plan will be incorporated throughout your entire website (including individual pages). For example, your entire site might not need to be optimized for pet loss, but your pet loss pages will.
- After your site is optimized, we watch our adjustments for a few weeks to see how it stabilizes in search engines. We run a report, review Google Analytics, and interpret any other feedback (like visitorville.com). Finally, we match our findings against the goals and adjustments for the next month to make sure that we stay on track.
- Once your site is stabilized, we suggest that you adopt a maintenance plan that lets us review your website once a quarter. We then will run reports and make adjustments as needed.