Newsletters are an effective marketing tool that can help you reach current and potential customers for your veterinary practice. While most people just think about newsletters in terms of sharing information (which is definitely one of their benefits), they have so many other helpful uses for veterinary practices, like:

Newsletters Build Authority

Content creation is an important tool for building authority in your field, and newsletters can help you do just that. Crafting newsletters on topics that interest your audience is one of the most effective ways of proving your expertise in your field. If a pet owner can turn to your newsletters to find answers to some of their pet care questions, for example, they might soon become a customer. Newsletters are also easy to share between pet owners if someone knows someone else looking for a specific answer, which can help you reach even more people.

Newsletters Add a Personal Touch

Adding a personal element to your marketing approach can help your clients feel like they know you better. Sharing clinic news and information about your staff in your newsletters can help add this personal touch. You can also tailor some of your newsletter content to your audience to make them feel personally included. If you can maintain their engagement in a way that makes them feel connected when they don’t need your services, they’ll be more likely to use them when they do. Creating a monthly newsletter and sending it to current clients is a great way to keep your name at the forefront of their minds.

Newsletters Give You a Bigger Reach

While other platforms like social media and paid advertising can help you reach an impressive number of pet owners, they do depend a lot on algorithms. Newsletters give you an easy way to bypass these algorithms and reach your audience directly. The combined tactic of using algorithm-based tools with this direct reach can help you find even more pet owners in your area.

Newsletters Give You a Way to Diversify Your Content

Using a variety of content in your digital marketing strategy helps you cover all your bases when it comes to your ideal audience. While regular website updates, blogs, and social media posts are all important, creating a monthly newsletter provides a new way to share useful information. Try to use a variety of content in each newsletter to keep things interesting. This can include:

• Short synopsis and links to some of your most popular blogs
• Answers to some frequently asked questions
• A spotlight on a staff member or a fun pet from the month (just make sure to get permission first)
• A list of upcoming pet events in your area
• A spotlight on a local animal rescue
• Some photos pet owners shared on your social media

Newsletters Provide a Platform for User-Generated Content

One of the biggest benefits of living in a world with social media and digital marketing is the feeling of being directly involved with your favorite businesses. Newsletters can provide a platform through which you can share user-generated content that encourages participation and engagement. You might even want to have a monthly feature dedicated exclusively to user-generated content.

If you want to enjoy all these benefits of newsletters but don’t have the time to create them yourself, Beyond Indigo Pets is here for you. Our marketing experts will help you achieve your marketing goals with proven tools like newsletter creation. Fill out this form to get started today!