When it comes to your veterinary hospital, there is no digital marketing tool quite as effective as a solid online reputation. One or two bad reviews can have a significant, and negative, impact on your overall reputation, which could keep you from attracting new clients to your practice. Beyond Indigo Pets is here to help you avoid some of the most common mistakes with online reputation management (ORM).

Ignoring Online Reviews

One of the biggest mistakes we see our clients make when it comes to ORM is to completely ignore online reviews. If people in the market for a new vet see you haven’t responded to reviews, they might think that you are indifferent to feedback. This could sway their opinion about coming to work with you. It is important to consistently monitor and respond to reviews—both positive and negative. You can set up alerts on platforms like Google, Yelp, and Facebook, or you can start working with a company like us that will monitor them for you. Try to respond promptly to all reviews to show that you value the feedback of your clients.

Keep Your Online Information Consistent

One thing about the internet is that information exists on it forever. While this can sometimes be helpful, it also means there might be outdated or inconsistent information confusing search engines and potential customers. Be sure you are regularly updating your information across online platforms (including your website and social media pages) to keep it correct and current. Look closely at information like:

• Your contact information
• Your business hours
• Your services

Not Engaging on Social Media

Clients and potential clients use social media to build relationships with you and your business. Refraining from engaging on social platforms can keep you from forming valuable connections with your desired audience. Be sure to post on social media regularly and create content that is relevant to your audience. This can include:

• Pet care tips
• Staff intros
• Behind-the-scenes looks at your veterinary hospital

Designate someone to engage with comments and messages to build your online community.

Not Leveraging Positive Reviews and Testimonials

Positive testimonials are extremely valuable, and give you solid content to use to improve your practice’s reputation. Ask clients if you can use their positive reviews and testimonials on your website and in your social media strategy.

Neglecting SEO Practices

Search Engine Optimization (SEO) is a vital tool to ensure your website appears in search results. If people can’t find you online, they probably won’t find you in person. Circumvent this issue by using relevant keywords in your web content, build and maintain a mobile-friendly website, and use local SEO strategies to keep your practice high on search engine results pages.

Creating a positive online reputation takes a lot of time, attention, and energy. Let the digital marketing experts at Beyond Indigo Pets take care of your ORM so you can focus on what you do best: offering quality veterinary care to the animals you love. To learn more about our services, please call (877) 244-9322 or fill out this form.