Traffic vs. Conversions: Setting Your Veterinary Website up for Business Success

Curious puppy lying on the floor and looking at laptop.Having a website is a must for any veterinarian. As your primary online presence, it promotes your practice and represents your brand to a wide audience.

Visitors to a website are collectively referred to ‘traffic’. Traffic is monitored through tools like Google Analytics, which analyzes several factors, such as:

  • What webpage within the website did the visitor land on?
  • How long did they stay before leaving?
  • Were they viewing from their smartphone or computer?
  • Is the visitor from your area or out of state?

Continue reading