Every piece of digital content you post has the opportunity to significantly enhance your marketing efforts. Whether your goal is to get more clients for your veterinary practice or entice previous customers to return, the content you choose can help you do it. In fact, the right content strategy can put you in front of a bigger audience than you ever imagined.

What Exactly Is a Content Strategy?

Have you ever shared a funny animal reel on your hospital’s Facebook page? Posted pictures of your favorite client Halloween costumes on Instagram? Linked to a blog one of your doctors penned about the importance of dental health for pets? All of these are part of your content strategy—even if you haven’t actively made one yet. Ideally, content marketing should involve creating and sharing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. Leveraging your content in a thoughtful way allows you to build trust with website users, establish yourself as a thought leader in the industry, and give you an opportunity to directly engage with pet owners in your area.

Developing an Effective Content Strategy

We know that you’re busy doing what you do best—keeping pets healthy. Thinking about content marketing can seem overwhelming, but don’t worry. We are here with some simple and effective content marketing strategies to help you get more tails through your door.

“Caption This” Photo Post

If you want to make the most of your social media profiles, you have to encourage people to engage with your page. What better way to boost interaction than with a “caption this” photo post? Share a funny or adorable photo of a pet from your practice (with the owner’s permission, of course) and ask your followers to caption it. Thanks to algorithms, the more people you can get to interact with your page, the more people will see your posts. You never know if a simple “caption this” photo post can be shown to exactly the right person who is in search of a new vet. 

Pet of the Month Contest

Pet owners love showing off their pets, so encouraging them to share pet photos on your page is a great way to keep them happy and get more engagement on your page.  Ask clients to submit photos and stories about their pets, and let the rest of your followers vote on their favorite. The winner can get a special showcase on your page or website. On top of encouraging people to engage, it also shows pet owners the personal side of your practice. 

Pet Myth-Busting Series

Your content marketing strategy is a helpful way to share education information that can help local pet owners take the best care of their furry (and scaly) friends. There’s a lot of misinformation out there regarding pet care. A pet-myth busting series educates your audience on common misconceptions about pet health, nutrition, behavior, and more. As users begin to trust you and turn to you for advice, you’ll gain credibility as a reliable source of science-based information.

Pet Health Tips and Tricks

Simply sharing pet health tips and tricks can keep your audience both engaged and informed. Create simple social media posts with seasonal care advice, plan out a monthly blog series on wellness care, or film a short video on seasonal safety. Sharing pet health tips and tricks is an excellent way to keep your audience engaged and informed.

Employee Spotlights

Pet owners want to see the real people inside your hospital. Showcasing your employees puts real faces and names to your veterinary care. Share stories about your vets, technicians, receptionists, and any other staff members who contribute to making your practice special. When people can form a human connection with your practice, they will be much more likely to utilize your services

Need some help implementing these content marketing strategies into your practice? Beyond Indigo Pets is here for you with marketing strategies that work. Contact us now to learn how we can help you bring these ideas to life and transform your veterinary marketing approach.