Posts in Category: Social Media Marketing

Summer is fast approaching, and before you get too entrenched in vacation plans and weekend barbecues, now is the time to figure out your social media calendar for the month. These veterinary social media ideas will help you welcome the month with more engagement on your pages.

At Beyond Indigo Pets, we have the privilege of consistently seeing impressive results from our marketing efforts for our clients. One of our clients, who offers regular veterinary care in addition to urgent care, boarding, and grooming services, was struggling to fill appointments for their general practice. With the help of our expert marketing strategies, they were able to enjoy a 337% increase in conversions. 

While each facet of digital marketing is important on its own, these elements hold incredible power for your bottom line when seen as a full system instead of segmented efforts. Making a marketing plan that encompasses multiple strategies like SEO, pay-per-click advertising (PPC), and content marketing will boost your results and your ROI. 

The showers are bringing the flowers, and the month of May is officially on the horizon. Now is the time to start planning your social media calendar for the month to take advantage of the many pet holidays that happen during May. 

When it comes to veterinary digital marketing and SEO, few tactics have as strong a result as a carefully-crafted content strategy. Content is still king for your marketing efforts, and putting effort toward regular blogging and newsletters can actually convert pet owners into clients.

Some of us might still be digging out from the umpteenth snow storm of the season, but spring is in full swing in the Northern hemisphere, and Beyond Indigo Pets is here with some ideas for your social media strategy. Use this blog as inspiration for your April social media calendar to increase engagement and find new potential followers for your pages.

When it comes to digital marketing, the word algorithm goes hand-in-hand with search engine optimization (SEO). While the idea of appeasing this mysterious digital overlord is not a new concept, it is an ever-changing feature that requires constant tweaking to your strategy to ensure your veterinary website remains at the top of a search engine results page (SERP). New changes in AI results, search behavior, and social search are morphing the way the algorithm prioritizes search results in real time. Keeping up to date with these changes helps you ensure that pet owners in your area can always find your veterinary hospital. 

At Beyond Indigo Pets, our results speak for themselves. Over the past few decades, we’ve helped countless clients achieve their goals, fill their books, and grow their businesses. One of our favorite examples of success is a state veterinary association that came to us looking to increase the amount of reservations for their annual conference event. Not only did we get more members and non-members to sign up for the event, but we garnered an 866% return on investment (ROI) for the client. 

Spring is on the horizon, and while the temperatures might not yet reflect that, the horizon is rife with the thought of fresh blooms and new life. As you start to think about your marketing plan for the next month, here are some social post ideas to put a spring in your step (and some engagement on your social pages).