The Social Savvy Vet: Social Marketing Trends for 2017

A cat being filmed with a camera phoneIn the ever-changing swirl of Social Media, it’s hard to know where to focus. Our Beyond Indigo Social Marketers see 7 social marketing trends that should be important to savvy Veterinary Practices in 2017:

Treat Social Media as a valuable business asset with ROI

Social media for business has come a very long way in the last few years. To be effective, social media marketing should be considered a valuable business asset and part of your practice’s marketing strategy. Have ongoing discussions about goals, ad strategy and budget, target audience, post content and methods for increasing post engagement. If you’ve handed off your online social presence to a social media-loving staffer and thought little more about it–you’re missing a big opportunity and 2017 is the year to change that. Continue reading