A picture may be worth a thousand words, but high-quality written content can have just as much of an impact. In the digital age, people are accessing your website via their phones and mobile devices while on the go. You have to make each word count if you’re going to maximize your ability to attract new clients and maintain existing ones.
Everyone says content is king, and it’s true. With that in mind, when was the last time you reviewed and updated the existing content of your website?
Working on the Help Desk, I see a lot of content change requests come through on a daily basis. Most of the time these changes are visual – a client had some new construction done and now the building looks different, a new staff member has joined the team, a new in-house marketing event is being launched and the client would photos posted… the list goes on.
Content changes of the written variety come through a lot less often, though. This is concerning because these types of updates to your website are the most important changes of all.
Until recently, lengthy website pages were the norm. However, in today’s mobile-friendly world, users are looking to connect with the information that they need quickly, which means that streamlined content is integral.
In the veterinary website space, this can certainly seem like a challenge, especially given the emphasis that many practices place on client education. Not to worry – streamlining isn’t as challenging as it may seem.
“I’ve been approached by a company offering me a free website on a trial basis. They say if I don’t like it after a few months, I can go back to my custom website. …Is this true?”
Sometimes free isn’t really free. Changing your website is serious business at any time. Changing it for a few months can confuse your customers and have a serious impact on your site’s search performance.