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Keeping Up With Content: Understanding the Importance of Updates

Everyone says content is king, and it’s true. With that in mind, when was the last time you reviewed and updated the existing content of your website?

Working on the Help Desk, I see a lot of content change requests come through on a daily basis. Most of the time these changes are visual – a client had some new construction done and now the building looks different, a new staff member has joined the team, a new in-house marketing event is being launched and the client would photos posted… the list goes on.

Content changes of the written variety come through a lot less often, though. This is concerning because these types of updates to your website are the most important changes of all.

Updating the content on your website serves several important purposes: Continue reading