Beyond Indigo Webinar Series: Measuring Website Effectiveness

Cat on the floor by a couch

Most business owners know that a website is the lynchpin of their business’s digital presence. And why wouldn’t it be? Over 40,000 search queries performed on Google every second. That, coupled with the fact that over 80% of shoppers are conducting online research before spending money, makes it is clear that consumers overwhelmingly utilize websites and search results to inform their purchasing decisions.

Continue reading