In order for your website to remain successful and searchable, you have to keep up with changes in search trends. Voice search is on the rise, especially for long-tail voice queries and “near me” searches. If your website is not optimized for searches like these, you could be missing out on reaching pet owners in your area. 

More Voice Search Options than Ever

From Alexa to Siri to Google Assistant and Microsoft Cortana, it’s easier than ever to ask a virtual helper to search for nearby businesses. This hands–free approach means that more and more pet owners in your area are using voice search options to find veterinarians near them. Long-form questions and local search queries are the top voice searches, which makes it imperative to keep your content optimized for these kinds of searches. 

Long-Tail Keywords

One easy way to start improving your content for voice search is to incorporate conversational, long-tail keywords into your content. Think about the way you would ask voice search for local results. You’d probably say something like “what is the closest Italian restaurant near me,” or “find me a hardware store near me.” Using conversational, long-tail keywords on your website helps voice search platforms find your website when pet owners ask questions like “what is the best veterinarian near me?” FAQ pages or blogs (especially their titles) are easy places to add long-tail keywords to your site. 

Local SEO Optimization

Another great way to increase your position in voice search results is to focus on your local SEO. You can do this by:

• Optimizing your Google Business Profile page (and making sure all contact information is up to date)
• Focus on local keywords (you might even want to create a page on your site with locally-focused keywords)
• Encourage clients to leave positive reviews

Update Your Website

Factors like website page speed, accessibility, and mobile friendliness can either help or hurt your efforts to be seen in voice search results. In order to combat this, make sure your website is updated with fast page speeds and an interface that is easy to use on desktops, tablets, and mobile devices. You should also make sure your website is accessible according to ADA standards. 

Content Changes

Refreshing your website content can also help you improve your results in voice searches. Be sure to use clear vernacular. Answer questions concisely when you can, and use bullet points and lists to make the information easy to scan. 

At Beyond Indigo Pets, we’re always staying on top of the latest updates to search trends to ensure pet owners can find our clients. As your digital marketing partner, we will keep your website optimized and ready to rise to the top of search results. Contact us today to learn more about how we can help you get new tails through your door.