Search Engine Optimization (SEO) is a digital marketing tool that has become essential for businesses. Without it, your website will be left in the dust as potential clients searching for local veterinary services are directed entirely toward your competitors. SEO should be one of the most important focuses of your overall marketing efforts and, if done correctly, will help your website thrive in a sea of competitors.
It’s no secret that the world has changed since the beginning of the COVID-19 pandemic. More than ever before, people are checking websites and digital platforms for important information about the businesses they choose to spend with before they decide to make a purchase or become a customer.
Your veterinary website is a direct reflection of your practice. It should give visitors a clear idea of who you are, what you do, and how you operate. A great tip is to think of your website as a digital waiting room, where visitors can learn about your services, make appointment requests, and get information that will impact the health of their beloved pet. Does your website have all they need?
Website writing is a very niche form of content creation. If done well, it can complement your veterinary website design while increasing quality traffic to your site. If done poorly, however, it could hinder your site’s performance. Here are some web writing best practices you need to remember when it comes to creating quality, effective content for your website:
One of the main metrics you will encounter when doing pay-per-click advertising on Google or Facebook is the click-through rate (CTR). Each industry has a different benchmark for a strong click-through rate, and it is important to understand this benchmark so you know whether or not your ads are performing well. If you do not understand the marketing results you receive, it is much harder to refine your messaging and targeting to ensure you are reaching your desired audience.
The Search Engine Optimization (SEO) process can help your website rank highly in search engine results. Unfortunately, it is not a one-and-done process that will lead to ongoing ranking success. When your website is built with SEO in mind, you may indeed see a boost in your rankings – at first. But, without an ongoing SEO strategy and process in place to respond to marketplace changes, you won’t be able to sustain those initial high rankings.
If you want your business to survive in the treacherous waters of the online marketplace, you need to maintain a continuous and regularly-maintained SEO campaigns. Here’s why:
These days, turning on the news can be disheartening. We are all doing our best to navigate this new world and it is very easy to get caught up in the fear of the unknown. In between all of the scary and ever-changing headlines, though, it is important to remember that good things are still happening, especially when it comes to marketing. Here are some marketing techniques that are definitely still working for our clients:
In the midst of a global pandemic, each day the world looks a little different than it did the day before and even farther away from the “normal” we remember of just a few months ago. In times of uncertainty and economic turmoil, many business owners make quick decisions about cutting spending, and, unfortunately, marketing services are often some of the first on the chopping block.
In the world of marketing, results are everything. While one client might have massive success with a certain campaign, another might see none.
Tracking results is the only way you can determine if your marketing efforts are helping you achieve your desired results and bringing you a return on your investment. At Beyond Indigo Pets, we abide by the mantra “you bring the goals, we’ll bring the results.”
Chances are, you are at least familiar with the concept of a press release. Even if you haven’t had the opportunity to release one yet, this long-standing strategy for alerting the media to goings-on within an organization is nearly as old as “the media” itself.
But did you know that press releases can be used as part of your SEO strategy, too? Not too long ago, the press release was a popular SEO strategy. As with everything in the digital realm, however, times can – and do – change; and what was effective yesterday may not be as effective today.