Posts in Category: SEO for Veterinarians

As a veterinary practice owner, you always have to be aware of other businesses that could become competition. In fact, veterinary practices don’t just compete with the hospital that has always been across town anymore. New independent practices, corporate groups, mobile care providers, mobile vets, specialty hospitals, and even telehealth options can quickly change a market. If a new competitor just opened down the street from your veterinary practice, what do you do now? This guide will help you outperform the competition to keep your practice operating successfully. 

In a perfect world, organic SEO and pay per click (PPC) advertising work as a symbiotic duo where each one helps to improve the other. Too many business owners try to figure out whether they should focus on SEO or PPC, when in actuality, they should be paying attention to both to attract new clients. Use this guide to help you avoid paying for the same clicks that your SEO should be getting—and to learn how to use organic SEO and PPC together to get the best return on your investment. 

Bleak economic outlooks often get business owners thinking about tightening their purse straps. While it might be instinctual to cut costs where you can, there are certain costs, like marketing, that are more important than ever in bad economies. When pet owner spending shrinks, that’s when you need proactive veterinary marketing the most.

In order to attract business for pet owners in your area, you must make your website and your brand easy to find when someone is actively searching for services like yours. If someone is planning to schedule an appointment with a veterinarian and they don’t come across your contact information, you could be missing out on a new client that is ready to commit. Are you showing up when a pet owner searches “vet near me?” This blog will help you determine if you are (and what to change if you are not).

Your veterinary website gives an instant snapshot into your business. You only have one chance to make a good impression on local pet owners, and common veterinary website mistakes might be keeping you from converting website users into new clients. Here are the top 7 common mistakes we see with veterinary websites, and what you can do to fix them. 

Online reviews can either be your digital marketing hero or nemesis. A high star rating can improve your search ranking and increase your website conversion rate. A low star rating, however, could be doing damage to your website SEO. Your star rating is so much more than just your reputation, and it is important to understand that to start using it to your advantage.

AI-assisted search is completely revolutionizing consumer behavior. The more prescriptive AI search becomes in giving recommendations and directing clients to the answers they need, the more clients expect certain capabilities from business sites. If a pet owner expects to be able to go from search to appointment request in 60 seconds, your website better deliver in order to capture their business.

AI overviews, ChatGPT, Google Gemini, and AI search are terms that no one would have understood just a few short years ago. These days, however, it feels like it’s impossible to go even one day without encountering at least one of them. With all of this AI infiltrating seemingly every corner of the internet, what is it doing to your veterinary marketing? This blog helps you understand how AI is impacting your website traffic, and what it means for your marketing efforts. 

At Beyond Indigo Pets, we have the privilege of consistently seeing impressive results from our marketing efforts for our clients. One of our clients, who offers regular veterinary care in addition to urgent care, boarding, and grooming services, was struggling to fill appointments for their general practice. With the help of our expert marketing strategies, they were able to enjoy a 337% increase in conversions.