Thoughts of a First-Time VMX-er 

A pile of puppies at VMX.

Tips to Make VMX a Success (for New Visitors and Veterans)

Since 2004, Beyond Indigo Pets has been a staple exhibitor at the Veterinary Meeting & Expo (VMX) in Orlando. Although many of our team members are pros at navigating the ins and outs of the convention, each year we have a newbie or two who experiences the event for the first time. We know first-hand how overwhelming the Orange County Convention Center can be your first time out, so we wanted to give you some tips to help you make the most of your time at VMX 2023.

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Digital Marketing Struggles

A person using Google maps on their phone.

In the fledgling days of the internet, digital marketing used to be very simple. Today, everything has evolved and there are multiple moving parts that each seem to require regular attention. We have seen many veterinarians with their head in their hands wondering why marketing on the internet seems so confusing. The answer is: because it IS CONFUSING. How do you navigate it and come out successful and sane on the other end of the process? 

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Importance of SEO For Veterinarians

SEO for veterinarians.

Search Engine Optimization (SEO) is a digital marketing tool that has become essential for businesses. Without it, your website will miss out on valuable search rankings as potential clients searching for local veterinary services are directed entirely toward your competitors. SEO for vets should be one of the most important focuses of your overall marketing efforts and, if done correctly, will help your website thrive in a sea of competitors.

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Google’s New Helpful Content Update: What You Need to Know

Google's new helpful content update.

While Google rolls out hundreds of minor tweaks to its algorithm each year, occasionally they release a major update to the platform that impacts nearly all websites across the internet.  Website owners should take particular notice of these major updates, especially since they often require changes to website behavior. As of Thursday, August 18th, 2022, Google has released a new major update called “Google’s Helpful Content Update,” and it’s packed full of important details for website owners regarding the content on their website. Our Beyond Indigo Pets team of certified Google experts is here to help explain Google’s Helpful Content Update, and share tips on how to improve and maintain your website’s SEO ranking under the new algorithm. 

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Get to Know the Basics of a Veterinary Website

Person and cat reviewing a veterinary website.

It’s no secret that the world has changed since the beginning of the COVID-19 pandemic. More than ever before, people are checking websites and digital platforms for important information about the businesses they choose to spend with before they decide to make a purchase or become a customer. 

Your veterinary website is a direct reflection of your practice. It should give visitors a clear idea of who you are, what you do, and how you operate. A great tip is to think of your website as a digital waiting room, where visitors can learn about your services, make appointment requests, and get information that will impact the health of their beloved pet. Does your website have all they need? 

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Writing For The Web: The Ever-Changing World of Digital Content Creation

A dog sits on an office chair in front of a computer

Website writing is a very niche form of content creation. If done well, it can complement your veterinary website design while increasing quality traffic to your site. If done poorly, however, it could hinder your site’s performance. Here are some web writing best practices you need to remember when it comes to creating quality, effective content for your website:

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Keep It Clicking: Click-Through Rate Explained

A kitten sites on a woman's lap and touches her smart phone.

One of the main metrics you will encounter when doing pay-per-click advertising on Google or Facebook is the click-through rate (CTR). Each industry has a different benchmark for a strong click-through rate, and it is important to understand this benchmark so you know whether or not your ads are performing well. If you do not understand the marketing results you receive, it is much harder to refine your messaging and targeting to ensure you are reaching your desired audience. 

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Top 5 Reasons Why SEO Success Is a Continuous Process

SEO Search Engine Bar.

The Search Engine Optimization (SEO) process can help your website rank highly in search engine results. Unfortunately, it is not a one-and-done process that will lead to ongoing ranking success. When your website is built with SEO in mind, you may indeed see a boost in your rankings – at first. But, without an ongoing SEO strategy and process in place to respond to marketplace changes, you won’t be able to sustain those initial high rankings.

If you want your business to survive in the treacherous waters of the online marketplace, you need to maintain a continuous and regularly-maintained SEO campaigns. Here’s why:

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