Posts in Category: Marketing Resources

As a veterinary practice owner, you always have to be aware of other businesses that could become competition. In fact, veterinary practices don’t just compete with the hospital that has always been across town anymore. New independent practices, corporate groups, mobile care providers, mobile vets, specialty hospitals, and even telehealth options can quickly change a market. If a new competitor just opened down the street from your veterinary practice, what do you do now? This guide will help you outperform the competition to keep your practice operating successfully. 

In a perfect world, organic SEO and pay per click (PPC) advertising work as a symbiotic duo where each one helps to improve the other. Too many business owners try to figure out whether they should focus on SEO or PPC, when in actuality, they should be paying attention to both to attract new clients. Use this guide to help you avoid paying for the same clicks that your SEO should be getting—and to learn how to use organic SEO and PPC together to get the best return on your investment. 

There’s something that the “ber” months bring that outshines the rest of the year, and we are excited to share some fun and festive social media ideas for your October content calendar. Cuddle up with your favorite fall drink and dive into some of these spooktastic ideas for your October social media platforms. 

Bleak economic outlooks often get business owners thinking about tightening their purse straps. While it might be instinctual to cut costs where you can, there are certain costs, like marketing, that are more important than ever in bad economies. When pet owner spending shrinks, that’s when you need proactive veterinary marketing the most.

September is a month full of pet holidays focused on providing the best kind of care for animals. As you start to think about your social media marketing plan for next month, think about shining the spotlight on pet wellness topics that can help local pet owners keep their pets happy and healthy in between vet visits. 

Your social media profiles might be untapped resources that can catapult your veterinary business to new heights. If done correctly, you can use these profiles to connect with local pet owners in a way that adds a human element to your business. Keep reading to find out how to use your social media to build trust, not just an audience.

Your veterinary website gives an instant snapshot into your business. You only have one chance to make a good impression on local pet owners, and common veterinary website mistakes might be keeping you from converting website users into new clients. Here are the top 7 common mistakes we see with veterinary websites, and what you can do to fix them. 

The weather is hot, the skies are clear (we hope), and the vibes are high. Summer is in full swing and brings with it pool parties, barbecues, and plenty of Instagram-worthy events. Use these fun and attention-grabbing content ideas to make your summer socials even more engaging

AI-assisted search is completely revolutionizing consumer behavior. The more prescriptive AI search becomes in giving recommendations and directing clients to the answers they need, the more clients expect certain capabilities from business sites. If a pet owner expects to be able to go from search to appointment request in 60 seconds, your website better deliver in order to capture their business.