As a veterinary hospital, you offer services that pet owners need throughout every stage of their pets’ lives. There are certain services that pet owners are aware of (like wellness visits and vaccines), and others they don’t think about until they need them. Marketing pet loss services helps you spread the word about these important services to make it easier for pet owners to find resources when they need them. Here are some tips on how to market these pet loss services to be both informative and respectful of a difficult time for a pet owner.

Create a Compassionate Brand

Setting the tone for pet loss services starts long before you start to market them. Building a brand that is known for being compassionate and understanding is an important step to earning trust in your community. When pet owners already know your hospital works hard to provide comfort and care for their patients, they will turn to you in times of need. Whether they have made the decision that it is time to say goodbye, or they need some post-euthanasia resources, they might already have a level of trust with your hospital that helps them through this difficult time. 

Be Clear with Your Messaging 

We know subjects like euthanasia and aftercare are difficult, and because of this, some people don’t like to go into much detail about them. It’s important to make sure your marketing for pet loss services is clear and informative, however. You might even want to consider adding a page to your veterinary website that lists out the pet loss services you provide, as well as a brief description of how they work. Knowing information like this beforehand can make the process a little less difficult for a pet owner who has never experienced it before. You can also write blogs on different elements of pet loss to help keep pet owners informed. 

Memorialize Pets Who Have Passed

When people lose pets, they can feel very alone in the world. Creating a way to memorialize pet patients who have passed is a great way to honor them and to create a community for those who are grieving. Whether you have a page on your website where you list names of pets who have crossed the rainbow bridge (with photos, of course), a memory wall in your clinic, or social media posts highlighting different pets, these can be very cathartic tools for your clients. People who are grieving remember acts of kindness like these—even if they’re small—and it can make a big difference in someone’s life.

Provide Helpful Resources 

Pet loss starts with euthanasia. The period of grieving a pet can last for months, or even years, and makes it hard to remember how to go back to daily life as it once was. Continuously sharing pet resources with local pet owners helps them through this time. Provide information on aftercare services (if you do not provide these through your hospital), share some local grief groups, and offer phone numbers for pet loss helplines. A small bit of information goes a really long way when you’re trying to help someone through the process of losing a pet. 

Whether you are trying to market pet loss services, increase overall brand awareness, or market a completely new veterinary business, the experts at Beyond Indigo Pets are here for you. Our veterinary website and digital marketing services help you meet your business goals. Contact us to learn more.