It’s no secret that the world has changed since the beginning of the COVID-19 pandemic. More than ever before, people are checking websites and digital platforms for important information about the businesses they choose to spend with before they decide to make a purchase or become a customer.
Your website is a direct reflection of your practice. It should give visitors a clear idea of who you are, what you do, and how you operate. A great tip is to think of your website as a digital waiting room, where visitors can learn about your services, make appointment requests, and get information that will impact the health of their beloved pet. Does your website have all they need?
As the final days of 2016 fall away, many of us are taking stock of what went well in 2016 and what we would like to improve on in 2017. While we cannot speak to your personal reflections and aspirations, the Beyond Indigo team can help you focus on what you’re doing right, and what you can improve on, when it comes to digital marketing for your veterinary practice in the year ahead.
In an effort to help your veterinary practice make your professional goals for 2017 a reality, we are preparing a series of end-of year specials that will save you money on your practice’s marketing.
Welcome to 2015. For those of us that grew up with the Back to the Future franchise, we know this is the year that Doc and Marty arrive in the future (seriously, where are the hoverboards!?!); but what about your veterinary practice? Has it arrived in the future, or is it still stuck in 1985?
Just as the diagnostic and surgical tools of the veterinary trade have evolved in the past 30 years, so have the tools you need to successfully market your practice. The once heavily-relied upon Yellow Pages are now lining bird cages across America and, while still necessary, even a stand-alone website isn’t likely to get your practice found in today’s increasingly social media-savvy world.