Partnering with a veterinary marketing company is a big step toward achieving the goals of your veterinary practice. If you are going to go to the effort of working with a company to take charge of your marketing, though, you want to be sure they can be a true partner. This means they need to have a successful business model and superior customer service. Be sure to look for the following to ensure you will get the most for your marketing efforts:

Real People to Work With

We get it—there is nothing more frustrating than dealing with recordings and AI chatbots when all you want to do is talk to a real person. You deserve to work with a marketing company that will put a dedicated representative on your account. Someone who you know is looking out for you and your best interests. You should always be able to get in touch with a real person during business hours. When your account has a dedicated strategist, you can get answers when you need them. 

Industry Experience

Your clients come to you because you’re an expert in the veterinary field. You should expect the same from your marketing company. Companies with decades of experience will be able to help you figure out the straightest path toward your goals. You should be able to tell them what you want to achieve, they’ll lay out a plan on how to do it, and then help you enact it. 

Proven Track Records

Just existing in a space is not enough to fully vouch for a marketing company and its abilities to help you connect with pet owners in your area. They should also have a proven track record that shows they know how to get results. With portfolios, case studies, and real statistics, a company can give you a detailed look into how they work and the kind of results they get from these efforts.

Transparency

When you pay a company for a service, you deserve to know what they are doing for your account. Marketing companies that are transparent have nothing to hide; they’re enacting strategies in order to get you the results you want. If you routinely ask a marketing company a question and get a vague answer, they might not be the right company for your needs.

Strategic Alignment

While you might not be an expert in the marketing field, you do know how you like things done. It’s important to talk to a potential partner about their various marketing strategies. From website builds to ad campaigns, it’s important to have some alignment with the way your marketing company creates and implements their strategies. 

You deserve a veterinary marketing partner you can trust.

Beyond Indigo Pets has decades of experience in the veterinary marketing industry. Our dedicated marketing strategists work closely with you to find the most effective ways to get more pet owners through your doors. We believe in partnering with our clients to ensure a cohesive, successful working relationship. Call (877) 244-9322 or fill out this form to get started!