If 2020 taught us anything, it’s that the usual ebb and flow of “normal” life is not guaranteed. Businesses from veterinarians to grocery stores had to completely pivot and adapt to a new world that emerged overnight. Here at Beyond Indigo Pets, we saw one very strong trend that grew even stronger in this year of unknowns: there is always a need to market your business.
So, what does that mean, exactly? It means that every single word that is exchanged between you and a client is marketing. As a veterinarian, you might not realize that your marketing efforts extend beyond a colorful logo, an engaging website, and high-quality Google and Facebook ads. Even the slightest verbal or written communication can impact how your clients think of your business.
These days, turning on the news can be disheartening. We are all doing our best to navigate this new world and it is very easy to get caught up in the fear of the unknown. In between all of the scary and ever-changing headlines, though, it is important to remember that good things are still happening, especially when it comes to marketing. Here are some marketing techniques that are definitely still working for our clients:
Digital marketing has become increasingly pertinent to the veterinary industry. If your practice is to be successful and relevant in the digital marketplace, you must seek out a veterinary marketing agency that can deliver more than Doggo memes and cat videos.
Finding a marketing partner who understands that there is more to digital marketing than a Facebook page and a simple website is key. More important still? Finding an agency that has a proven track record of bringing tails in the door, and the results to prove it.
But what are “good results” in veterinary marketing? How do you know if what you’re being shown is actually impressive, or just sounds impressive because you’re not entirely sure you understand what you’re being told?
At Beyond Indigo, we understand that a degree in veterinary medicine rarely comes with built-in expertise in marketing – especially digital marketing. Because of this, we believe that educating clients (both current and prospective) on the ins and outs of their marketing results is both a responsibility and a cornerstone of gold-standard service.
You don’t have to be a Seinfeld fan to celebrate feline Festivus. A made-up holiday celebrated on December 23, Festivus has three main components: the pole, the airing of grievances (only during/after a tasty, meaty meal), and feats of strength. What’s not to love for a curious, clever cat?
Whatever ways you choose to celebrate, your cat probably wants a front row seat and we’ve got the best ways you can make the most out of this grand event.
A Festivus for the Rest of Us!
While your cat may miss a real holiday tree, a Festivus pole can still become a point of interest for them (even without dangerous tinsel or breakable ornaments). There’s no rule against dressing up the pole with sisal or other thick-fibered rope, so you could turn it into Fluffy’s new scratching post. Just be sure to anchor it to the floor, ceiling, or wall to reduce the risk of it tipping over onto your festive feline!
Don’t Forget to Eat
Savory meatloaf sliced perfectly and placed on a bed of lettuce is the show’s answer to the Festivus meal. Chances are, your cat would like some version of that. Check out this delicious feline Festivus meatloaf recipe or create one of your own that’s customized to your cat’s fine tastes. Just keep in mind that there are some risky foods for your cat to eat, and plan the meal accordingly.
Of all the pets we know and love, cats seem the most likely to have a list of ways they were disappointed in the previous year. It could have to do with less outdoor time, fewer treats, frayed toys, or perhaps they just wanted more time with you. Even though your cat cannot easily communicate these grievances, allot for additional snuggling this season and increase play time.
Pinned to the Floor?
In the Seinfeld episode where the gang is introduced to the idea of Festivus, they learn the head of the household must be pinned down to the floor during the segment “Feats of Strength.” We’ve already discussed amping up your cat’s exercise and enrichment activities; perhaps this part of feline Festivus encourages your cat to sit on top of you while you give them the pets and scratches they so deserve.
It’s Time to Celebrate
Whether you are looking for custom veterinary blog content, SEO and AdWords management, social marketing services, a new website, or ORM, our digital marketing services (and their results!) will give you something to celebrate in the year ahead.
From all of us at Beyond Indigo Pets, we wish you and yours a joyous holiday season!
Online marketing is on the move. With our phones in hand, we swipe and click our way across the web in search of what speaks to us. Love, food, travel, events… And yes, even pet care.
Consumers – that is your clients and could-be clients – spend over 71% of their online time on their mobile devices. This means that simply being online isn’t enough any more; you need to be mobile ready.
As an essential part of a veterinary business’s marketing strategy, keeping your digital footprint responsive to mobile it key. But, how do you differentiate between traditional digital marketing and being mobile ready? And how can you ensure that your marketing channels are performing at their best for an increasingly mobile client-base?
Mobile Ready, Set, Go!
In this edition of Beyond Indigo’s collaborative webinar series with MWI, Project Manager Brian Aloisi discusses why mobile ready marketing is essential, how to determine if your website meets the requirements for mobile-readiness, and offers tips and techniques to optimize your marketing channel.
Maximizing performance in the digital space can be hard if you don’t know where to focus your attention – especially when it comes to Search Engine Optimization.
Search Engine Optimization (SEO) is based on a complex set of algorithms put forth by Google that are designed to help direct users towards the search results that best match their query. To help make sense of all things SEO, Beyond Indigo has developed a few simple four-ingredient recipes for maximizing success.
Search Engine Success is Our Business
In this edition of Beyond Indigo’s collaborative webinar series with MWI, our SEO Analyst Theresa Greenwood will cover the four tenants of search engine success:
- Content Quality
- Online Reputation
- Google AdWords
If you are working with one of Beyond Indigo Pets’ Pay-Per-Click Specialists or Social Marketing Analysts, you’ve likely heard the term ‘Landing Page’ bandied about. But do you know what landing pages are, and why they’re important for your marketing campaigns?
What Is a Landing Page?
A landing page is where a visitor will “land” on your website when following an AdWords or other specific-purpose marketing link. A landing page can either be a specific service page within your website, or be built out separately if the ad is specifically targeted or specialized (e.g.: for a particular promotion or event).
While landing pages can be used for many different purposes, the main goal is to entice visitors to use the service that landed them on that page to begin with. For example, a veterinary practice that offers premium dental services and is targeting its PPC marketing toward those services, would want potential clients following that AdWords link to land on their dental services page, specifically.
Google AdWords is one the most valuable tools available when executing a successful digital marketing campaign. As many people already know, Google is the largest search engine on the Internet and they don’t have any major competitors. When people need to search for something on the Internet, they go to Google. Because of this, everyone advertising on the Internet should be integrating Google AdWords into their digital marketing campaigns.
Three Keys To a Successful Google AdWords Campaign
Selecting the right keywords for your veterinary AdWords campaign will set the foundation for your success. These keywords will help you target people who search for exact or similar keywords that match your AdWords campaign. There is a variety of free and paid keyword platforms available on the Internet and even AdWords offers keyword assistance but the most valuable tool in keyword selection is you.
Your Beyond Indigo SEO Account Manager will compile a list of every possible keyword that relates to your veterinary clinic/hospital and current campaign. Once we have this list completed, we can implement it into AdWords campaign platform and adjust the list as your campaign progresses.