Posts Tagged: Veterinary Marketing

Adding a new service to your veterinary hospital is a great way to keep current clients happy, and to entice some new business. This new service won’t do you any favors if you don’t properly market it, however. Have no fear, we are here to help you figure out how to inform pet owners about a new veterinary service to keep your appointment books full. 

In a perfect world, organic SEO and pay per click (PPC) advertising work as a symbiotic duo where each one helps to improve the other. Too many business owners try to figure out whether they should focus on SEO or PPC, when in actuality, they should be paying attention to both to attract new clients. Use this guide to help you avoid paying for the same clicks that your SEO should be getting—and to learn how to use organic SEO and PPC together to get the best return on your investment. 

There’s something that the “ber” months bring that outshines the rest of the year, and we are excited to share some fun and festive social media ideas for your October content calendar. Cuddle up with your favorite fall drink and dive into some of these spooktastic ideas for your October social media platforms. 

Bleak economic outlooks often get business owners thinking about tightening their purse straps. While it might be instinctual to cut costs where you can, there are certain costs, like marketing, that are more important than ever in bad economies. When pet owner spending shrinks, that’s when you need proactive veterinary marketing the most.

In order to attract business for pet owners in your area, you must make your website and your brand easy to find when someone is actively searching for services like yours. If someone is planning to schedule an appointment with a veterinarian and they don’t come across your contact information, you could be missing out on a new client that is ready to commit. Are you showing up when a pet owner searches “vet near me?” This blog will help you determine if you are (and what to change if you are not).

September is a month full of pet holidays focused on providing the best kind of care for animals. As you start to think about your social media marketing plan for next month, think about shining the spotlight on pet wellness topics that can help local pet owners keep their pets happy and healthy in between vet visits. 

Your social media profiles might be untapped resources that can catapult your veterinary business to new heights. If done correctly, you can use these profiles to connect with local pet owners in a way that adds a human element to your business. Keep reading to find out how to use your social media to build trust, not just an audience.

Your veterinary website gives an instant snapshot into your business. You only have one chance to make a good impression on local pet owners, and common veterinary website mistakes might be keeping you from converting website users into new clients. Here are the top 7 common mistakes we see with veterinary websites, and what you can do to fix them. 

The weather is hot, the skies are clear (we hope), and the vibes are high. Summer is in full swing and brings with it pool parties, barbecues, and plenty of Instagram-worthy events. Use these fun and attention-grabbing content ideas to make your summer socials even more engaging