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Why Managed Hosting Matters for Your Veterinary Website

A golden retriever working on a laptop with a headset.

Many business owners think their digital needs are met when they launch a veterinary website. Unfortunately, all websites (and their hosting services) are not created equal. The right managed hosting services offer an abundance of benefits for your veterinary website and bring you peace of mind that you have comprehensive support when and where you need it. 

Comprehensive Service When You Need It

The veterinary world is fast-paced, which requires regular changes to stay on par with the competition. Your veterinary website should be able to keep up with business updates whenever you make them. Managed hosting offers invaluable support that assists with making critical changes to your business. This can include:

  • Seamlessly integrating a new PMS system into your website to make it easier for pet owners to book appointments.
  • Updating staff changes to ensure your website is accurate and up to date.
  • Providing a platform from which to recruit new team members to keep up with your growing business. 
  • Creating a platform from which to easily share hospital announcements and information that pet owners need.
  • Adding new pages any time your hospital adds a new service to the roster.

The Three S’s: Site Speed, Security, and Support

When you have managed hosting for your website, there is a team that is always looking out for critical features like site speed, site security, and technical support. Each of these components contributes to a desirable user experience that makes your site perform well on search engines and reach local pet owners searching for the services you offer. Without managed hosting, however, these are performance features you will have to constantly monitor and update yourself. And if you don’t stay on top of it, your website may not rank as highly as it could be ranking. 

Seamless Integration With Your Veterinary Marketing

Your website should make it easy to integrate your digital marketing strategies to ensure they get the best results. With comprehensive managed hosting services, your website can be a central hub for marketing success. Managed hosting allows your website to:

  • Help you book more appointments.
  • Drive additional traffic that could turn into new clients.
  • Make it easy to pull in analytics (like user tracking and conversion tracking).
  • Blog and regularly update website content for better SEO.
  • Build cohesive campaign landing pages for paid advertising that integrate seamlessly with the website to make it easier for a pet owner to take a desired action like calling your hospital.

Beyond Indigo Pets’ Comprehensive Managed Hosting Services

As the owner of a veterinary hospital, your focus should always remain on providing quality veterinary care to local animals—not having to poke around a website interface to try and make content changes. When you turn to a managed website hosting provider like Beyond Indigo Pets, we can handle any adjustments or changes required to keep your website up to date so you can focus on veterinary care. Our managed hosting services include:

  • Unlimited support, which includes text and content changes, and photo updates with no additional charges.
  • Quick responses to support requests (most tickets are answered within one business day).
  • Proactive management of your website’s technical performance (with additional support if anything requires technical attention).
  • Website updates to help integrate digital marketing strategies. 
  • Technical support to enhance SEO optimization and ensure pet owners can easily find your website.

When you host your veterinary website with a quality provider like Beyond Indigo Pets, you can expect top-notch service, website updates when you need them, and technical support behind the scenes. Contact us today to find out how you can make the switch to Beyond Indigo Pets’ managed hosting services. 

Learn more about these and other veterinary marketing topics in the Unfiltered Vet Discussions podcast. Find out what a group of industry experts has to say about the latest in the vet world here.