Back-to-school season is in full swing, and you might be starting to feel the rush. Between getting your human children ready to return to school and trying to focus on your business, you are probably starting to feel the strain. If you are worried about how to focus your marketing efforts on getting pets back into your clinic, you are not alone. Don’t worry, we’ve got you covered with awareness topic ideas to share with your pet owners to remind them to remember to care for their furry kids during this time of year, too.

Monthly Veterinary Awareness Topics for September

Each month has its own set of designated pet-related holidays and focuses, which gives you a great starting point for your own social media marketing. Some of the most popular topics to consider touching on for September are:

• Animal Pain Awareness Month
• Happy Cat Month
• National Disaster Preparedness Month
• National Food Safety Education Month
• National Pet Insurance Awareness Month
• National Service Dog Month
• Responsible Dog Ownership Month

Create a post (or series of posts) highlighting one or more of these topics, and have a full calendar worth of posts before you know it!

Veterinary Topic Days to Highlight

There are also a series of veterinary days that you can incorporate into your social strategy to gain attention and remind pet owners that their pets need some seasonal care. These include:

• National Wildlife Day
  September 2
• Iguana Awareness Day
  September 8
• National Pet Memorial Day
  September 8
• National Farm Health and Safety Week
  September 15-21
• Deaf Dog Awareness Week
  September 22-28
• World Rabies Day
  September 28

Turning Topics into Posts

Now that you have some ideas on topics to cover on your social media pages, we’re going to give you some direction for creating posts that fit the theme. Here are just a few ideas to help you jumpstart your fall marketing efforts:

• Snap pics of all of your feline patients this month and post with the hashtag #happycatmonth.
• Do a simple This not That video on pet food safety for National Food Safety Education Month—this does not have to be complicated and can be filmed on a smartphone.
• Post wellness and preventive care reminders for rabies vaccines and why they are important. Be sure to include a Call to Action that makes it easy for pet owners to contact you to schedule an appointment. 
• Post a monthly preventive reminder to keep your pet owners on top of flea and tick meds.

Add Some Post Variety

Remember that the best way to create a well-rounded social media posting strategy is to use a combination of different posts. This means that some of your weekly posts should be fun and designed to get the audience to engage. Others should educate the client in some way—perhaps with statistics of how fleas and ticks affect pets in your area. Some of your posts should also be dedicated to your services and how they can help pet owners provide the best care for their pets.

Beyond Indigo Pets is here to help you create effective marketing strategies that bring more pet owners through your doors. Our dedicated marketing team can do the heavy lifting for you so you can focus on what you do best: caring for local pets. Fill out this form to get started today!