It’s no secret that the world has changed since the beginning of the COVID-19 pandemic. More than ever before, people are checking websites and digital platforms for important information about the businesses they choose to spend with before they decide to make a purchase or become a customer.
Your veterinary website is a direct reflection of your practice. It should give visitors a clear idea of who you are, what you do, and how you operate. A great tip is to think of your website as a digital waiting room, where visitors can learn about your services, make appointment requests, and get information that will impact the health of their beloved pet. Does your website have all they need?
These days, turning on the news can be disheartening. We are all doing our best to navigate this new world and it is very easy to get caught up in the fear of the unknown. In between all of the scary and ever-changing headlines, though, it is important to remember that good things are still happening, especially when it comes to marketing. Here are some marketing techniques that are definitely still working for our clients:
Dr. Hélène Bouchard founded Summeridge Animal Clinic in 2006 and over the last decade it has not only grown, but thrived, in a competitive area near Vaughan, Ontario. Dr. Bouchard created a clinic environment, which emphasizes education for both employees and pet parents.
“That’s how I see myself,” she explains, “as an educator, as well as a clinician.”
“If you have good thoughts they will shine out of your face like sunbeams and you will always look lovely.”― Roald Dahl, The Twits
Dr. Bouchard has a strong sense of what “works” for her and her practice, and she radiates this through her clinic. She is a skilled veterinarian, a connoisseur of children’s literature and science fiction, a trendsetter, and is always forward thinking.
At Beyond Indigo, we are fortunate to have incredible clients. We are proud of the relationships we build with each and every veterinary practice we work with; and are grateful for the opportunity to help vets alleviate their digital veterinary marketing stressors, so that they can focus on patient care.
Our clients come in all shapes and sizes. They may be family practices, emergency clinics, or specialty hospitals. They are established businesses looking to strengthen their client relationships in the digital marketplace, and startups that want to build their customer base and explore all that digital veterinary marketing has to offer.
The modern web’s focus on simplicity and flexibility lends itself to big, bold imagery and typography. You may have noticed a trend toward large, photographic background images on new websites. These offer a captivating visual experience and establish a mood while communicating useful information. Used properly, large background images are more than just decorative fluff.
Now there’s a new tool in the web marketing kit, made possible by faster internet connections and more capable devices—video backgrounds on web pages, rather than static images. When used correctly, video integrated into your website’s design can make for a truly stunning experience. But used poorly, video can compound clutter and confusion. What steps can you take to ensure video is properly enhancing your website?