Veterinary Marketing for the Holidays—Goldilocks Style

A dog in a Santa hat helps his mom do online holiday shopping.

One of the keys to successful veterinary marketing is finding a plan/system that works for you consistently. Many of us tend to overestimate the time we can give to a project on an ongoing basis. In order to be effective, marketing needs regular time and attention—not just a few spare minutes here and there. As we look forward to the holiday season, now is the time to focus on molding a marketing plan to fit your needs. Beyond Indigo Pets is here to provide the ongoing marketing you need to see real results. Whether or not you’ve already signed up for a marketing package, the following tips can help you get your marketing jumpstarted for the holiday season. Just like Goldilocks, find the veterinary marketing strategy that is “just right” for your hospital while building a quarterly plan with your Beyond Indigo Pets marketing strategist.

Mild Effort

Best if you have:  ✓ limited time   ✓ no budget   ✓ basic social media knowledge   ✓ basic photo/video skills

We know that you might not have the time or resources to fully jump into a complete marketing plan right away, but there are some quick and easy ways to get people to engage with your brand. Here are just a few that only require a mild amount of effort:

Idea One: Social Media Holiday Contest  Have an Instagram account? Create a holiday contest with a hashtag like #yourbusinessname that people can use to tag their favorite holiday photos of their pets. This is an easy way to create some buzz around your business name. You will simply need to create the marketing message, tell people on Instagram and Facebook, and interact with the posts people tag you in. And all you have to do for a prize is to feature the winning photo on your timeline.

Idea Two: Team Video  For social media, create a video with every willing staff member saying “happy holidays” and sharing a pet holiday tip like: “Remember, no chocolate for dogs!” Once you are happy with the videos, have someone schedule them to post on platforms like Facebook and Instagram, or NextDoor during the holiday months. 

Medium Effort

Best if you have:  ✓ flexible time   ✓ small budget    ✓ educational content   ✓ marketing channels to spread the word

If you have a little more time to devote to your holiday veterinary marketing efforts, here are some ideas that could be perfect for your practice:

Idea One: Client Education Sessions  Holidays are fraught with preventable animal health issues that catch many pet owners completely off guard. Educating clients about the dangers of certain toxins (like grapes for dogs or lilies for cats) is helpful in preventing issues that could instantly ruin someone’s holiday. You can hold a free in-person or Zoom class to discuss these concerns. If you do have the event online, make sure to share on your digital marketing platforms. 

Idea Two: Honor Your Clients’ Pets  Participate in a pet-focused gift like planting a tree in honor of a pet. There are many services that do this for you and your only requirements are to write a check and let your clients know that you are providing this service.  For pets who have passed, there are services such as Tree Givers. You can also use something like the National Forest Service. Create a few social media posts explaining the process, make a flyer for the hospital, and let your clients know about the program when they come in for their appointments.

Maximum Effort

Best if you have:  ✓ flexible schedule  ✓  budget   ✓  space in your practice/facility   
✓ community partnerships

Idea One: Celebrate Your Clients’ Pets   For all the pets that transitioned over the rainbow bridge in the last year (or a time period that you set), create or buy a Christmas tree ornament or other meaningful holiday marker. Invite the families to come in to pick up their special memory gift from you. Make sure to take pictures before and after the event to share on social media (with permission). 

Idea Two: Host a Get Together If your practice is open to in-house visitors, create a celebration time where your pet parents can come in and have a beverage, take a picture of their pet, and maybe buy some holiday gifts for Fido. Reconnecting on a face-to-face level helps grow the bond between you and your pet owners. If you have new services or under-utilized services, this would be a great time to showcase them and how they work. 

A volunteer event for rescue dogs.

Idea Three: Support Your Community Work with a local rescue group to serve as a drop-off place for a donation drive for the rescue. Gather a list of what the rescue group needs, promote it on social media channels, set up a drop-off area in or outside of the hospital, and then organize how to deliver the donated items. 

 When it comes to spreading the word about your practice, Beyond Indigo Pets has plenty of marketing plan options so we can do the heavy lifting for you. We deliver impacting results with a custom touch. Think of us as an extension of your business. We are here to help. Call (877) 244-9322 to get started!

5 Veterinary Website Design Trends for 2023

A screenshot of Oroville Animal Health Center's veterinary website.

As hard as it might be to believe, we are quickly approaching 2023. As we officially transition into a new calendar year, now is the time to start thinking about how to get the best veterinary website design to make sure your practice is front-and-center. Beyond Indigo Pets is bringing you some of the top trends in website design for veterinary clinics in the new year:

Continue reading

Top 5 Veterinary Social Media Posts that Will Increase Client Engagement

Veterinary social media.

Your social media platforms are an invaluable tool to reach and engage with both current and potential clients. If you are looking for new ways to boost your social media engagement, Beyond Indigo Pets has you covered. Keep reading to learn about some of the top posts to get people talking on your page:

Continue reading

Numbers Matter—What Do Yours Say?

A woman working on a calculator.

Marketing isn’t just about fun slogans and fluffy content–its job is to bring clients through your doors and money to your bottom line. Ads, blogs, social media, websites, and more should be precisely implemented to increase dollars in the sagging areas of your profit and loss ledger. And it is extremely important to keep track of these numbers when making marketing decisions for the future. 

Continue reading

5 Tips to Help Make a Splash this Summer by Marketing to Existing Clients

A puppy and their owner relaxing

Vacations, warmer weather, and fun outdoor activities are a great part of summer. It’s also a great opportunity to include some fun seasonal marketing to encourage business year-round and remind existing customers you are there for them in every season.  

Don’t let your marketing efforts take a summer vacation this year! Here are some easy tips to help your summer social media marketing make a splash: 

Continue reading

Don’t Need New Clients? You Still Need To Market. Here’s Why…

A veterinarian with a dog patient.

Veterinary hospitals have experienced unprecedented amounts of client visits over the last few years. Because of the strain on their staff and the increased wait times for appointments, multiple practices have decided either to pause accepting new clients or to slow down the numbers of new pet owners walking through their doors. Some people think that means that marketing is no longer needed—because isn’t marketing just for bringing new tails through the door? 

Continue reading

The Dos and Don’ts of a Veterinary Practice Website

A cat checks out a veterinary website.

Your website is an extension of your practice, and is essentially an online waiting room for your customers. It’s a space where they can learn more about your business, get to know you, and make sure you can provide the right kind of care for their pets. It’s important to make sure your website is welcoming and inviting, and is a representation of your business. 

We’ve put together a quick list of the Dos and Don’ts of a veterinary website, to help you achieve your marketing goals and represent your veterinary space in a positive way online. 

Continue reading

Best Veterinary Websites—What Makes the Best Designs?

A woman and her dog look at the best veterinary websites.

In just one month, there are about 97 billion local searches on Google. Your veterinary website is the first impression you give the world, which is why it is essential to create a website design that will appeal both to potential customers and to search engines. Here are some of our favorite design elements for websites for veterinarians:

Continue reading

Get to Know the Basics of a Veterinary Website

Person and cat reviewing a veterinary website.

It’s no secret that the world has changed since the beginning of the COVID-19 pandemic. More than ever before, people are checking websites and digital platforms for important information about the businesses they choose to spend with before they decide to make a purchase or become a customer. 

Your veterinary website is a direct reflection of your practice. It should give visitors a clear idea of who you are, what you do, and how you operate. A great tip is to think of your website as a digital waiting room, where visitors can learn about your services, make appointment requests, and get information that will impact the health of their beloved pet. Does your website have all they need? 

Continue reading