The air is crisp, the music is holiday-themed, and the vibe is cozy. As we become fully immersed in the holiday season, now is the time to start considering your December veterinary marketing. From fun posts designed to get engagement to holiday safety tips, we have some sparkling inspiration for your end-of-year marketing plan.

Holiday-Themed Fun

December is one of the best months for posts that can garner engagement. From ugly Christmas sweaters to a pet-friendly advent calendar, the possibilities are endless for holiday-themed posts. Here are some lighthearted holiday post ideas:

• Ask your followers to share their favorite pet holiday photo in the comments of a social media post.
• Create a winter wonderland photo backdrop in your hospital, and take pictures of the pets who come to visit (just be sure to have permission before posting). 
• Have an ugly sweater contest where the best ugly sweater gets a free nail trim.
• Create a pet-friendly advent calendar and make a short video each day of someone on your team opening each box.

Holiday Safety Tips

While the holiday season has plenty of positives, it also brings certain dangers for pets. Take advantage of your platform by sharing tips on keeping animals safe throughout the season. Write a blog about avoiding certain holiday dangers and share it across your socials. Make a quick video showing how to ensure holiday outfits and accessories properly fit an animal (without creating a hazard). Make a post with some quick tips on what to do in a pet emergency with your contact information displayed prominently. Sharing safety tips can help local pet owners have a happy and safe holiday with their furry friends. It will also keep your veterinary digital marketing relevant and useful for your followers.

Ideas for Holiday Activities

The holidays are all about spending time with those we love the most. If you ask any pet owner, their animals are definitely at the top of that list. Encourage engagement across your social media platforms by sharing ideas for activities that pet owners can do with their animals. Some ideas include:

• Baking pet-friendly cookies (be sure to share a favorite recipe, too). 
• Attending local pet-friendly holiday events. Make a blog or a few social media posts that share upcoming events in your area. 
• Decorating the house with holiday decorations that are safe for pets—you might want to also include a list of dangerous items that pet owners should avoid.
• Setting up a holiday family photo shoot. Offer some tips on getting the best shots of pets. 

Here for the Holidays…and Beyond

If the idea of holiday marketing is already making you sweat, have no fear. The team at Beyond Indigo Pets is here to help you make the most of your marketing all year long. Our digital marketing experts are here to handle every aspect of your marketing so you can focus on caring for local pets. To get started, contact us today.