Posts in Category: Veterinary Blogging

While Google rolls out hundreds of minor tweaks to its algorithm each year, occasionally they release a major update to the platform that impacts nearly all websites across the internet.  Website owners should take particular notice of these major updates, especially since they often require changes to website behavior. As of Thursday, August 18th, 2022, Google has released a new major update called “Google’s Helpful Content Update,” and it’s packed full of important details for website owners regarding the content on their website. Our Beyond Indigo Pets team of certified Google experts is here to help explain Google’s Helpful Content Update, and share tips on how to improve and maintain your website’s SEO ranking under the new algorithm. 

As the weather starts to warm up, it is a good time to reach out to patients to keep revenue flowing into the practice and tails flowing through the door. Many of the tried-and-true methods still work. However, there is also room for new concepts to make flea, tick, and heartworm season a success. Let us look at some of the ways digital marketing can be of assistance in this endeavor. 

Website writing is a very niche form of content creation. If done well, it can complement your veterinary website design while increasing quality traffic to your site. If done poorly, however, it could hinder your site’s performance. Here are some web writing best practices you need to remember when it comes to creating quality, effective content for your website:

It doesn’t take a Magic 8 Ball to know that Signs Point to Yes! when it comes to the success of Halloween marketing for veterinary practices. Pets own the internet nearly every day of the year, but put a costume on a pug or catch your kitty sleeping in a carved pumpkin and forget about it – it’s Halloween for the win!

Stepping up your veterinary practice’s Halloween marketing game is more important now than in years past. Covid has kept many of us at home – and online – for much of this mind-bending year. Couple that with the collective uncertainty on how to celebrate Halloween with social distancing in mind, and *poof* bringing your pet community together online can be a spook-tacular success.

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These days, turning on the news can be disheartening. We are all doing our best to navigate this new world and it is very easy to get caught up in the fear of the unknown.  In between all of the scary and ever-changing headlines, though, it is important to remember that good things are still happening, especially when it comes to marketing. Here are some marketing techniques that are definitely still working for our clients: 

In the midst of a global pandemic, each day the world looks a little different than it did the day before and even farther away from the “normal” we remember of just a few months ago. In times of uncertainty and economic turmoil, many business owners make quick decisions about cutting spending, and, unfortunately, marketing services are often some of the first on the chopping block.

As COVID-19 continues to spread and social distancing becomes the norm, the impact on local businesses is becoming increasingly evident.  Your veterinary practice may be experiencing fluctuations in appointments, staffing, and supplies, while your clients may be wondering how best to pick up their pet’s medications or find reliable information on how best to care for their pets during  these unprecedented times.  

Whether your veterinary practice is located in an epicenter of infection or has remained relatively untouched, there is little doubt that the events surrounding COVID-19 may necessitate prompt communication with your clients, even if it is just a gentle reassurance that you are there for them and their pets. 

For most of us, the autumn leaves have changed their colors and the air has turned crisp, if not downright cold. In the digital marketing world, that means it is time to act on the marketing plans we have created for the holiday season.

But for those of you who haven’t planned ahead, never fear! There’s still plenty of time to make a holiday marketing plan for your veterinary practice that can keep those tails wagging through your door through year’s end. 

With Halloween behind us, there are three big holidays left to prepare for – starting now! Let us look at these holidays and some ideas that your veterinary practice can start to implement now. 

Let’s deck your digital halls!

With 2017 officially on the books, many of us are setting intentions for the year to come. The ceremonial changing of the calendar offers us an opportunity to reflect on the results and revelations of the past year and to use that insight in planning for the year ahead.

In Beyond Indigo’s blogging department those reflections and results manifest as Top 10 lists – both for the company and for those clients who subscribe to our blogging service. Compiling these lists is an interesting task. Not only can I see the readership and growth rates for our blogs, but I can also see which topics resonated with our readers (and which ones didn’t) and use that information to shape the editorial calendar in the months to come. Talk about real results in action.

This year, Beyond Indigo’s company blog (the one you’re reading right now) saw a 98% growth rate in readership and accounted for approximately 30% of our website’s total traffic. So what posts drew you in and kept you coming back for more…?

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