Website writing is a very niche form of content creation. If done well, it can complement your veterinary website design while increasing quality traffic to your site. If done poorly, however, it could hinder your site’s performance. Here are some web writing best practices you need to remember when it comes to creating quality, effective content for your website:
It doesn’t take a Magic 8 Ball to know that Signs Point to Yes! when it comes to the success of Halloween marketing for veterinary practices. Pets own the internet nearly every day of the year, but put a costume on a pug or catch your kitty sleeping in a carved pumpkin and forget about it – it’s Halloween for the win!
Stepping up your veterinary practice’s Halloween marketing game is more important now than in years past. Covid has kept many of us at home – and online – for much of this mind-bending year. Couple that with the collective uncertainty on how to celebrate Halloween with social distancing in mind, and *poof* bringing your pet community together online can be a spook-tacular success.
These days, turning on the news can be disheartening. We are all doing our best to navigate this new world and it is very easy to get caught up in the fear of the unknown. In between all of the scary and ever-changing headlines, though, it is important to remember that good things are still happening, especially when it comes to marketing. Here are some marketing techniques that are definitely still working for our clients:
In the midst of a global pandemic, each day the world looks a little different than it did the day before and even farther away from the “normal” we remember of just a few months ago. In times of uncertainty and economic turmoil, many business owners make quick decisions about cutting spending, and, unfortunately, marketing services are often some of the first on the chopping block.
As COVID-19 continues to spread and social distancing becomes the norm, the impact on local businesses is becoming increasingly evident. Your veterinary practice may be experiencing fluctuations in appointments, staffing, and supplies, while your clients may be wondering how best to pick up their pet’s medications or find reliable information on how best to care for their pets during these unprecedented times.
Whether your veterinary practice is located in an epicenter of infection or has remained relatively untouched, there is little doubt that the events surrounding COVID-19 may necessitate prompt communication with your clients, even if it is just a gentle reassurance that you are there for them and their pets.
For most of us, the autumn leaves have changed their colors and the air has turned crisp, if not downright cold. In the digital marketing world, that means it is time to act on the marketing plans we have created for the holiday season.
But for those of you who haven’t planned ahead, never fear! There’s still plenty of time to make a holiday marketing plan for your veterinary practice that can keep those tails wagging through your door through year’s end.
With Halloween behind us, there are three big holidays left to prepare for – starting now! Let us look at these holidays and some ideas that your veterinary practice can start to implement now.
Let’s deck your digital halls!
With 2017 officially on the books, many of us are setting intentions for the year to come. The ceremonial changing of the calendar offers us an opportunity to reflect on the results and revelations of the past year and to use that insight in planning for the year ahead.
In Beyond Indigo’s blogging department those reflections and results manifest as Top 10 lists – both for the company and for those clients who subscribe to our blogging service. Compiling these lists is an interesting task. Not only can I see the readership and growth rates for our blogs, but I can also see which topics resonated with our readers (and which ones didn’t) and use that information to shape the editorial calendar in the months to come. Talk about real results in action.
This year, Beyond Indigo’s company blog (the one you’re reading right now) saw a 98% growth rate in readership and accounted for approximately 30% of our website’s total traffic. So what posts drew you in and kept you coming back for more…?
You don’t have to be a Seinfeld fan to celebrate feline Festivus. A made-up holiday celebrated on December 23, Festivus has three main components: the pole, the airing of grievances (only during/after a tasty, meaty meal), and feats of strength. What’s not to love for a curious, clever cat?
Whatever ways you choose to celebrate, your cat probably wants a front row seat and we’ve got the best ways you can make the most out of this grand event.
The holidays are a strange mix of emotions and expectations, aren’t they? People hope for the best, want to be surprised with the unexpected, focus on the positive, and try to bring out the best in themselves and others.
Marketing is much the same way; but in the past, people have tended to focus on the negative aspects of marketing, instead of the positive. Most folks generally perceive marketing as a black hole, assume the worst, and just wish the whole darn thing would go away. But gone are the days of the YellowPages ad, when all you had to do was write a check once a year and decide which size ad you were going to buy.
In 2017, Beyond Indigo aimed to deliver the unexpected, with greater returns and more tails through the door then anticipated. And, just like Santa, we have delivered a few surprises this holiday season – namely the gift of increased business, all wrapped up with a bow on top.