Some of us might still be digging out from the umpteenth snow storm of the season, but spring is in full swing in the Northern hemisphere, and Beyond Indigo Pets is here with some ideas for your social media strategy. Use this blog as inspiration for your April social media calendar to increase engagement and find new potential followers for your pages.

Lights, Camera, Action

April has quite a few holidays that lend themselves nicely to a request for your followers to share photos of their pets. Whether you host an actual photo contest or just make a post asking followers to share a photo in the comments, this can be a fun and engaging way to plan for your monthly social media marketing strategy. Consider using this technique for one or two of these holidays:

• National Pet Day (April 11)
• National Cat Lady Day (April 19)
• Bulldogs Are Beautiful day (April 21)
• National Kids with Pets Day (April 26)

Raise Awareness

When it comes to pet holidays, April brings a few topics that provide good material for a series of social posts that you can sprinkle throughout the month. Since it’s Prevent Lyme Disease in Dogs Month, you can write a blog about prevention for one week, create an infographic about the spread of the disease another week, and share a few educational posts about how it can affect dogs another week. Dog Bite Prevention Week occurs in the middle of the month, and it gives you the opportunity to create a series of content relating to how to prevent dog bites, the importance of training for dogs, and what to do if you or your pet is bitten by a dog. 

Personalize Your Social Pages

Social media profiles give you the opportunity to put a personal touch on your brand. This helps local pet owners feel more comfortable and connected to your practice before they even step through the door. Think about making a post (or a series of posts) that introduces your staff to your followers. Consider adding a fun fact about their favorite animals. Whenever you can share pictures or videos that give a behind-the-scenes look at your hospital, it will help your followers feel more connected to you.

Partner with a Local Shelter

April 30 is Adopt a Shelter Pet Day, which provides the perfect opportunity to partner with a local shelter to help animals in need find their forever homes. You might even want to consider hosting a joint event that provides free nail trims or first visits to pet owners who adopt a new furry friend during the month of April. Even if you don’t plan an event, you can share information about the shelter on your page (and maybe even write a blog about them) so people know that there are local pets in need of a good home.

Your Digital Marketing Partner

Beyond Indigo Pets is here to help you keep your social media strategy firing on all cylinders throughout the year. Our digital marketing experts are here to create and execute a digital marketing plan that meets your goals for your practice. Contact us today to get started.