Building a strong social media following is only half of the battle when it comes to digital marketing. Once you have followers, how can you keep them engaged and interacting with your pages? As you start to plan out your springtime marketing calendar, consider posting about some of these April pet holidays to boost your social media engagement. 

Heartworm Awareness Month

Even if you regularly post about the importance of animals taking monthly preventives, it’s important to remind pet owners about the potential dangers of heartworm disease. Since April is Heartworm Awareness Month, it makes the perfect time to share some content about heartworms and the danger they can cause for pets. Consider using some diversified content—think blogs, infographics, and links to reputable articles about what heartworm is, how it’s spread, and the side effects it can cause.

National Pet First Aid Awareness Month

The month of April puts a large focus on animal safety, which includes first aid. Teach your followers about first aid for pets, and what they need to have in the house in case of an unexpected injury. Make a few eye-catching graphics with different items to include in the kit. Write a blog that lets people know when they need to bring an injured pet into the vet. Share your contact information on your social media platforms to make it easy for them to find you when they really need you.

Prevention of Cruelty to Animals Month

As animal lovers, it’s hard to imagine anyone treating a pet with anything less than love and respect, but unfortunately, animals are still abused far too often. Prevention of Cruelty to Animals Month provides the perfect opportunity to give pet owners some tangible ideas on how they can help. Give some tips on how to spot signs of animal cruelty, what someone should do if they consider an animal is being abused, and other ways they can help the prevention of cruelty. Consider partnering with a local animal shelter to share some hopeful stories of animals that found a happy ending.

April Veterinary Social Media Ideas for Engagement

April is definitely not short on pet holidays that you can use as inspiration for social media posts throughout the month. Here are a few ideas to get you started:

• Prevent Lyme Disease in Dogs Month
• Canine Fitness Month
• April 1-7: International Pooper Scooper Week
• April 2: National Ferret Day
• April 4: World Stray Animals Day
• April 4: World Rat Day
• April 6: National Siamese Cat Day
• April 10: National Hug Your Dog Day
• April 11: National Pet Day
• April 11: Dog Therapy Appreciation Day
• April 12: World Hamster Day
• April 14-20: National Pet ID Week 
• April 18: Pet Owners Day
• April 19: National Cat Lady Day
• April 21: Bulldogs Are Beautiful Day
• April 23: National Lost Dog Awareness Day
• April 30: International Guide Dog Day 
• April 25: Hairball Awareness Day 
• April 26: World Veterinary Day 
• April 27: National Pet Parents Day
• April 30: Adopt a Shelter Pet Day
• April 30: National Therapy Animal Day
• April 30: National Tabby Day

At Beyond Indigo Pets, we understand how social media marketing can feel like a full-time job, which is why we are here to help. Our professional team of digital marketing experts is here to ensure you build your brand, engage your followers, and find new pet owners to become clients. Call (877) 244-9322 to get started!