At Beyond Indigo Pets, our results speak for themselves. Over the past few decades, we’ve helped countless clients achieve their goals, fill their books, and grow their businesses. One of our favorite examples of success is a state veterinary association that came to us looking to increase the amount of reservations for their annual conference event. Not only did we get more members and non-members to sign up for the event, but we garnered an 866% return on investment (ROI) for the client. 

The Challenge

This state veterinary association focuses on advancing the veterinary medical profession. Through a combination of promoting well-being for animals, creating ongoing industry engagement to protect public health, and offering new opportunities for further education and training, they offer valuable resources for the industry as a whole. Unfortunately, just two months before their annual event, their sign-ups were uncharacteristically low. Because there was so little time before the event, long-term marketing strategies would not have solved the problem. This client needed an aggressive strategy to get numbers up and make the event a success. Enter Beyond Indigo Pets.

The Solution

Since the timeframe was so short, our team decided the best course of action was to set up a strong and aggressive pay-per-click campaign. We decided that Facebook ads would reach the largest target audience, and earn the most conversions in the least amount of time. Because of the client’s budget and their targeting parameters, we were able to build a strong campaign that leveraged the convention community that already existed across the platform. We executed this strategy specifically to target the clients’ goals of:

• Increasing registrations for the annual conference event within the two-month time frame.
• Managing pay-per-click advertising budget to generate maximum registrations and ROI.

The Results

Our marketing strategy brought outstanding results that even the client didn’t expect to see. Not only did we drive a huge increase in registration sign-ups, but we also generated revenue for the state veterinary association. The effectiveness of the campaign meant that we maintained a low cost-per-registrant to make the most out of the advertising budget. Each week, our team measured the ad reach, engagement numbers, and conversions, and verified them with the client. We achieved the following stellar results:

• Over 860% ROI for direct registrations from the impressive ad performance 
• 100% goal completion
• Over 1 million impressions
• More than $180,000 generated from $18,631 ad investment
• Over 76,000 actions taken as a result of the ad campaign
• 307 direct online registrations
• Over 200,000 unique users reached

Further Achievements

On top of gaining significant return on investment and conference registration increases for the client, we also improved their brand awareness and social engagement. Additionally, this campaign also allowed us to collect valuable demographic data that can be used to aid in future audience targeting for the association and their events.

Making Your Goals a Reality

Beyond Indigo Pets has a proven track record at making our client’s goals a reality. Our talented team is here to help your business reach new heights. Contact us today to learn more about our marketing services and how they can help you.