Posts in Category: AdWords & Pay-Per-Click Marketing
In the fledgling days of the internet, digital marketing used to be very simple. Today, everything has evolved and there are multiple moving parts that each seem to require regular attention. We have seen many veterinarians with their head in their hands wondering why marketing on the internet seems so confusing. The answer is: because it IS CONFUSING. How do you navigate it and come out successful and sane on the other end of the process?
Search Engine Optimization (SEO) is a digital marketing tool that has become essential for businesses. Without it, your website will miss out on valuable search rankings as potential clients searching for local veterinary services are directed entirely toward your competitors. SEO for vets should be one of the most important focuses of your overall marketing efforts and, if done correctly, will help your website thrive in a sea of competitors.
NextDoor is a local social network platform that is limited to “neighborhoods” based on your home or business address. It is designed for local people to post questions, ask for recommendations, and give/get general updates for their area. In fact, many of the posts start with ISO or “in search of.”
Digital Marketing is very fickle, especially when Google is involved. Unfortunately, if you do not rank in Google, you do not exist in the eyes of the internet. In fact, when a hospital conducts marketing, it is marketing to two audiences—clients and Google.
As the weather starts to warm up, it is a good time to reach out to patients to keep revenue flowing into the practice and tails flowing through the door. Many of the tried-and-true methods still work. However, there is also room for new concepts to make flea, tick, and heartworm season a success. Let us look at some of the ways digital marketing can be of assistance in this endeavor.
One of the main metrics you will encounter when doing pay-per-click advertising on Google or Facebook is the click-through rate (CTR). Each industry has a different benchmark for a strong click-through rate, and it is important to understand this benchmark so you know whether or not your ads are performing well. If you do not understand the marketing results you receive, it is much harder to refine your messaging and targeting to ensure you are reaching your desired audience.
Digital marketing has become increasingly pertinent to the veterinary industry. If your practice is to be successful and relevant in the digital marketplace, you must seek out a veterinary marketing agency that can deliver more than Doggo memes and cat videos.
Finding a marketing partner who understands that there is more to digital marketing than a Facebook page and a simple website is key. More important still? Finding an agency that has a proven track record of bringing tails in the door, and the results to prove it.
You know you need help with your marketing, but how do you go about finding the right agency for your practice? Many veterinarians feel at a loss when trying to decide how to get marketing help, and fall back on the great equalizer of price. But the lowest cost is not always the most effective option, and may even cost you more in the long run.
With convention season upon us, you’ll probably see more than your share of advertising for all kinds of marketing services. How do you sort it all out?