Summertime is a great season for attracting new clients to your veterinary practice. With more time for pet-friendly activities and to catch up on veterinary care, there is a whole pool of potential new clients looking for services like yours. If you are ready to make the most of the season, take advantage of these summer marketing strategies for veterinarians: 

Run a Seasonal Wellness Campaign

The warmer weather usually means pets owners are spending more time outside with their furry friends. While this is a great season for outdoor fun, it can lead to some health concerns for pets. Issues like heatstroke, ticks, and even allergies tend to increase during the summer months. Create a seasonal wellness campaign that brings light to these issues. You can even offer special promotions for summer wellness care. Be sure to include a Call to Action in every post or ad that encourages people to contact you.

Utilize Your Social Media Profiles

You’ve worked hard building your online presence, so why not make the most of it? Share summer-related content that encourages users to engage with your social profiles. This can include asking for pictures of pets’ favorite summer activities, summer travel stories, or videos of a (safe) pool day. The more you can get your followers to interact with your pages, the more reach you’ll have.

Host Summer Events

Any time you can get your practice out there can help you attract new clients. Host or participate in local summer events to increase your visibility. These events can include:

• Organizing a pet health fair
• Setting up a free pet check-up day
• Collaborating with local shelters for an adoption event

Turn to your website, social media, and local community boards to promote the event, and be sure to share the news with all our clients. 

Leverage Online Reviews and Testimonials

Did you know that your online reviews are hugely influential to potential clients? The more positive reviews you have, the more likely someone searching for a new vet will visit your practice. Be sure to encourage all your satisfied clients to leave reviews on popular sites like Google, Yelp, and your social media pages. Positive reviews are one of the easiest ways to build your reputation as a credible, reliable veterinary professional.

Do Some Email Marketing

Email newsletters make it easy to keep clients updated about your practice, and remind them that you are there for them when their pets need veterinary care. You can use these newsletters to share summer pet care tips, spread the word about upcoming events and any special promotions for the season. Add some personal touches to your emails to give your practice a human feel that lets your clients connect with you. 

Make Sure Your Website Is Mobile Friendly 

Most people browse the internet on their mobile devices, which means it is crucial for your website to have a design that works well on a mobile platform. Make sure the site loads quickly, has user-friendly navigation, and a seamless experience. This will help retain website users, which can increase your search engine ranking so even more users find your site.

Run Some Ads

A paid advertising campaign for summer helps you reach a broader audience. Take advantage of Google and social media ads that help you target pet owners in your area. Be sure your ad copy is compelling, and use eye-catching visuals to attract clicks and conversions.

Is digital marketing feeling too overwhelming? Beyond Indigo Pets can help! With decades of experience in veterinary digital marketing, we have tried and tested methods to get you real results. Call (877) 244-9322 or fill out this form to get started.