The leaves are changing, and the end of the year is nigh. As we enter the final quarter of the year, your digital marketing might need a little bit of extra attention to ensure it’s getting you the best results possible. Be sure your hospital finishes on a strong note for the year by taking the time to implement these 5 year-end veterinary marketing strategies:

Lean into Fall Social Media Marketing 

Now is the time to prep your fall-themed posts on social media to get more engagement. Seasonal social media posts automatically create relevant content for pet owners looking for resources for their furry (or scaly) friends. Focus on fall holidays and offer some advice for pet care as the weather starts to change. When you post timely content that pertains to the current needs of pet owners following your pages, they’ll be more likely to engage with your pages. More engagement means more reach, which can mean new clients coming through your door.

Start Promoting Holiday Boarding Early

One mistake we see many veterinary hospitals making is waiting too long to start promoting their holiday boarding and daycare specials. Plan out your holiday boarding specials well in advance, and start promoting them on your social media pages by October at the latest. This will help you ensure your services are booked well before the holidays. 

Update Website Content and SEO

Website content and search engine optimization (SEO) are living, breathing forces that need regular attention to achieve their potential. Regularly updating your content and SEO is an easy way to ensure that your website stays relevant and can compete with other hospitals in your area. If you have the time, you should search for fall-related pet care keywords and topics that you can infuse into your website content to improve your search results. You want local pet owners to be able to find your site easily when they need the services you provide, and this can do a lot to make sure that happens.

Create Some End-of-Year Promotions

If there are a few services that need a little bit of a boost before the end of the year, creating some promotions can help you get it. Whether you are trying to get more pet owners signing up for wellness plans, or you haven’t yet met your boarding goals, promotions make these services even more attractive to pet owners trying to wrap up their own to-do lists by the end of the year. Once you decide on what these promotions will be, update your website and social media pages, and create a paid ad campaign to let everyone know about them. 

Create an End-of-the-Year Email Marketing Campaign 

Email marketing campaigns make it easy to reach a large amount of people with a variety of information. Create an end-of-the-year email campaign to share some wins from your hospital over the past 12 months. Share information about your upcoming promotions (with easy ways for people to find more information or to sign up for them). Share links to some of your favorite blogs from the past year. You can even have a section that talks about what you’re excited for in the next year. Create one campaign for current clients and another for potential clients to make the most of your email marketing efforts.

Don’t wait until next year to get your veterinary marketing in order. Beyond Indigo Pets is here to start helping you maximize the potential of your digital marketing now. Contact us today to start making your end-of-year marketing plans.