When it comes to search engines, Google still reigns supreme. This means that any time the search giant updates its coding or its algorithm, the rest of us have to make changes to ensure our SEO efforts are continuously effective. While we aren’t privy to the exact details of a Google update, there are signs that can help us determine how to move forward.

Drops in Rankings

One of the biggest indicators of a Google update is when a website that was performing well suddenly starts to drop in the ranks. The latest update (from March 2024) definitely dinged many websites because Google changed the priority of importance of certain ranking factors, including giving less priority to links in content. Internal and external links were once one of the top ranking factors for a website, but now they don’t hold much importance.

Quality Content Is Still Valuable

While the latest Google update gives less weight to spammy content, it still highly values quality content. Adding new, unique content to your website is still one of the best ways to increase your search ranking and ensure that internet users can find you. Instead of adding content simply to increase content counts, be sure that all of your content is adding value to your website.

Be Careful with Domain Names

Once upon a time it was good practice to purchase a variety of domain names that pertained to your business. Google now will penalize sites that misuse domain names. Try to purchase a domain that contains your business name (like how the Beyond Indigo Pets website is https://www.beyondindigopets.com/). This will get you in Google’s good graces, and make it easier for people to find your URL.

Pay Attention to Your Rankings

Sometimes your website ranking might drop gradually, which can be difficult to spot if you aren’t paying close attention. Keep an eye on your analytics, including your rankings for certain keywords, website trends, and any notices from Google that might be listed in your Google console. It’s a good idea to always have someone monitoring your site’s SEO to ensure that you are continuing to rank well, and that potential clients in your area can find you easily.

The marketing experts at Beyond Indigo Pets are here to help you ensure your digital marketing efforts are making a difference for your business. From optimizing your website to creating effective ad campaigns, we have your back. To learn more about our services or to get started with your marketing, call (877) 244-9322 or fill out this form.