The Search Engine Optimization (SEO) process can help your website rank highly in search engine results. Unfortunately, it is not a one-and-done process that will lead to ongoing ranking success. When your website is built with SEO in mind, you may indeed see a boost in your rankings – at first. But, without an ongoing SEO strategy and process in place to respond to marketplace changes, you won’t be able to sustain those initial high rankings.
If you want your business to survive in the treacherous waters of the online marketplace, you need to maintain a continuous and regularly-maintained SEO campaigns. Here’s why: