When it comes to successful digital marketing strategies, content creation should always be at the center of whatever you do. Content is still king, and it is important to regularly create new forms of content to keep your website relevant enough to show up high on a search engine results page (SERP). Keep reading for some tips on how to use content marketing to build trust and authority for your veterinary practice. 

What Is Content Marketing?

“Content marketing” is a term that gets thrown around a lot, but not many people take the time to really define what it means. Essentially, content marketing is any kind of content produced. So this means everything from blogs to newsletters, and even includes some kind of social media posts (but not all) and printed materials. Regularly creating new digital content helps search engines recognize your site as an authority in your field, so they will be more likely to display your practice when people are searching for local veterinary hospitals. 

How Content Marketing Helps

Content marketing is a multi-faceted tool that improves many areas of your digital marketing. It can:

• Build authority as a resource for helpful information
• Showcase expertise in general veterinary medicine or specialities you offer
• Provide SEO benefits that ensure pet owners can find your website and contact information
• Help you retain and engage clients

Content for SEO

AI-enabled search is designed to read website content to find answers to questions people ask in search engines. If you have a lot of diverse, informative content on your website, you are more likely to show up toward the top of the search results. In some cases, this AI-enabled search might even use information from your site in its answer. The Helpful Content update from Google’s algorithm prioritizes high-quality content. Without including engaging content on your site, search engines like Google will penalize your website and not show it on a SERP.

Content Strategies for Veterinary Practices

A content creation strategy can help you make a plan to keep generating content that will help your website perform well. Consider using the following strategies in your practice:

• Write custom blogs instead of choosing something from a stock library
• Keep track of content performance to ensure you are getting good results
• Cross-publish pieces of content like blogs on your website, your social media pages, and in your newsletters
• Write blogs that answer common questions you hear in your practice to provide better support to pet owners (and people looking for these same answers in your area)

If you don’t have the time or energy to devote to consistent content creation for your practice, Beyond Indigo Pets is here to help. Our digital marketing services provide you with the tools you need to succeed. Call (877) 244-9322 to get started.