The four years since 2020 have been…interesting to say the least. All across the country, animal hospitals have been slammed with appointments. This might have made revenue a minor concern for many owners because it was generating naturally. Unfortunately, it seems the tables are turning, and many pet owners are facing financial issues including inflation and job loss. Hospitals are starting to see fewer patients. If you can feel panic setting it, it’s time to turn your focus to marketing.

Don’t Wait for Clients to Come to You

Whether or not you are feeling a strain on your revenue with fewer appointments, it is important to be proactive about getting more clients coming through your door. If you want to take advantage of internet marketing for organic and local placements, it takes time,  energy, and focus. In most cases, you’ll need about three months of consistent effort to gain high-visibility spots on Google’s organic, local, mobile, and map search results. Once you achieve that desirable placement, you have to continue to devote time and energy to your digital marketing to maintain it.

Use Pay-Per-Click Advertising for Fast Results

If you waited a little too long to start your digital marketing efforts, you can take advantage of pay-per-click (PPC) ads on various platforms like Google, Facebook, Instagram, and TikTok. Ad costs vary by platform (since they are based on an auction environment) and might change depending on the keywords you want to target. Typically, ad spend will run you anywhere from $100 to $3,000 per month.

Keep on Marketing

Even if you start getting the results you desire from your marketing efforts, it’s important to keep doing them. Search engines and social media platforms reward businesses that continue to produce new organic and paid content and punish those that don’t. This punishment consists of less visibility, which means local pet owners might not even know you exist. Marketing is often cut first when people are trimming a budget, but keeping it can ensure you continue to move forward with your business. In fact, check out these businesses that managed to navigate through The Great Depression successfully thanks to marketing.

Market Now, Market Strong

Don’t wait for bad numbers to entice you to focus on your marketing efforts. Make an effort with your digital marketing now and see consistency with your revenue. If you don’t have the time or energy to devote to marketing, enlist the help of a reputable marketing company that has proven results. Anyone can say they’re specialists in digital marketing, but unless they have a portfolio with real numbers that proves they have a stellar track record, keep looking. You want a company that is going to take action to get you the most bang for your buck.

Beyond Indigo Pets is here to help with all your veterinary marketing needs. With decades of proven results and superior industry experience, we know what it takes to fill your appointment books and move the needle on your revenue. To learn more, please call (877) 244-9322 or fill out this form.