When it comes to creating relevant, engaging content for your various marketing platforms, it never hurts to start planning early. Giving yourself a road map for the next few months makes it easier to implement your content marketing ideas. Here are some fun and engaging July content ideas for your veterinary marketing calendar:

National Pet Hydration Month

As the temperatures start to increase, National Pet Hydration Month reminds us to help pet owners figure out how to keep animals safe and hydrated all year round. You can use this holiday to create a few different pieces of content that cover topics like:

• How much water does my pet need?
• What are the dangers of pet dehydration?
• How can I tell if my pet is dehydrated?
• What are some creative ways to get my pet to drink water?

Notable July Pet Holidays

While your discussion of hydration can last throughout the month, there are a few fun days filled with pet-centric holidays that can help you get engagement from local pet owners. These holidays include:

• July 1: National ID Your Pet Day
• July 7: National Koi Day
• July 10: National Kitten Day
• July 11: All-American Pet Photo Day
• July 15: I Love Horses Day
• July 15: National Pet Fire Safety Day
• July 16: World Snake Day
• July 21: National Craft for Your Local Shelters Day
• July 26: National Dog Photography Day
• July 31: National Mutt Day

Any and all of these holidays provide plenty of inspiration for cute social media posts. From a call for kitten photos on National Kitten Day to crafting content on National Craft for Your Local Shelters Day, use these holidays to create fun and unique posts for your social media platforms.

July Blog Topic Ideas

Some of the July pet holidays lend themselves perfectly to blog topics. Regularly writing and posting blogs on your website helps you continue to add new content. This is incredibly beneficial for your organic Search Engine Optimization (SEO), and can help your site move higher on a search engine results page (SERP). Consider using the following topics for your July blog topics:

Keeping Pets Hydrated

Pay homage to the holiday of the month by offering information on keeping your pets hydrated. As an expert on the topic, creating a blog like this can help your website gain credibility as a trusted source for information. Be sure to use relevant keywords so people who are searching for similar topics will find your blog.

The Importance of Microchips

Since July 1 is National Pet ID Day, use this opportunity to talk about how important it is to microchip a pet. This blog can contain information on the process of microchipping a pet, the fact that it is completely safe for the animal, and how it can help pet owners reunite with lost animals.

Pet Fire Safety

July 15 is National Pet Fire Safety Day, so take some time to write a blog about keeping pets safe from fires. This blog should include information about creating a fire safety plan that includes pets. Give tips on alerting fire safety officials that there are pets inside the home, and provide local phone numbers for helpful resources in case of a fire emergency.

Tips on Photographing Pets

Not every blog has to be serious. Since July 26 is National Dog Photography Day, use this opportunity to write a fun blog that offers tips on the best way to photograph animals (or maybe the worst way to photograph animals). You can even ask some of your pet owner followers to share some photos you can use when you post the blog (just make sure you have their permission first).

At Beyond Indigo Pets, we take the hard work out of creating and executing an effective digital marketing strategy. Contact us today to learn how to partner with us for all your veterinary digital marketing needs.