We are officially in the throes of summer. In between 4th of July celebrations and seasonal wellness visits, it’s time to start thinking about your August veterinary marketing plan. Focusing early on your social media calendar gives you a chance to optimize engagement and potentially get more appointment bookings before the month even starts. Here are some fun and summery ideas for your August marketing:

National Immunization Month

August is a great month for veterinary marketing because the 1st-31st is dedicated to recognizing the importance of immunizations for pets. Take advantage of National Immunization Month this year by crafting a variety of posts that show local pet owners why they need to keep up with their pets’ vaccine schedules. Write blogs about how immunizations make pets healthier. Create a few fun social media posts reminding people to schedule appointments for vaccines. You might even want to consider holding a special—maybe offering clients who book in August 10% off, or throwing in a free nail trim when they come in for vaccines.

The Dog (and Cat) Days of Summer

August has so many fun pet holidays that make the perfect subject for fun and engaging marketing content. Take a look at this list of the most notable pet holidays for the month:

August 1 DOGust Universal Birthday for Shelter Dogs: Consider partnering with a local shelter and throwing a shelter dog birthday party at your hospital. Be sure to create plenty of social media and blog content about the event to really drum up interest. Use pictures from the event to create some post-celebration content as well.

August 3-9 International Assistance Dog Week: Pay homage to some of the assistance dogs in your world with some marketing content dedicated to what they do. Write a blog about who they help, offer resources on how to get an assistance dog, and share stories of some local assistance heroes.

August 5 Work Like a Dog Day: Cute holidays like this are the perfect excuse for a silly social media post asking people to share photos of how their dogs “work.” 

August 8 International Cat Day: Enough said. Let’s see those cat posts and photos! Think about making a couple of cute memes that talk about our favorite parts of owning and loving cats.

August 10 Spoil Your Dog Day: As if we need an excuse to spoil our dogs, but this holiday gives veterinary practices a good chance to remind pet owners what kind of spoiling is the safest for our dogs.

August 15 Check the Chip Day: Think about having a microchip special at your hospital on the 15th, and be sure to make posts about it so people are aware. 

August 16 Clear the Shelters Day: Doing your part to help shelter animals find homes and having great content for your marketing calendar? Yes, please! 

August 16 International Homeless Animals’ Day: You might want to write a blog about how to help homeless animals (and tie it to your marketing for Clear the Shelters Day).

August 17 National Black Cat Appreciation Day & International Black Cat Day: This holiday makes it easy to encourage people to engage with your social profiles. Create a post that asks people to share photos of their black cats, then sit back and enjoy the responses.

August 22 National Take Your Cat To The Vet Day: Share some photos of cats in your hospital to celebrate Take Your Cat to the Vet day.

August 28 Rainbow Bridge Remembrance Day: Remembering pets who have crossed the rainbow bridge helps grieving pet owners feel less alone. Think about creating a few social media posts that give pet owners the space to share stories and photos of the pets they’ve lost.

Veterinary Marketing Made Easy

At Beyond Indigo Pets, we make it easy to conquer veterinary marketing at any time of year. From brainstorming and executing a social media strategy to optimizing your veterinary SEO efforts, our marketing strategists are here to help you reach your goals. Contact us to get started and watch your veterinary marketing soar.