Online reviews have become such an important element of a company’s digital footprint, that they can really make or break a business’ attempts at having a successful and profitable online presence. Managing online reviews is a huge part of how local pet owners form an opinion about your practice (often without ever experiencing it themselves). This guide offers tips on managing online reviews so you can ensure your online reputation stays pristine.

Review Response

Managing your online reviews means responding to every single review that you receive, whether it’s positive or negative. When you respond to every review, you:

• Show customers you care about their thoughts and feelings. This can foster stronger, longer-lasting relationships.
• Demonstrate that your company does what it says. If you promise you put the customer first, a page full of unanswered reviews might have a pet owner thinking twice about that claim. 
• Continue to meet customer expectations. If your clients have taken the time to leave you a review, they will expect that you find the time to respond to it. 
• Build Trust. Building trust in your brand is more important than ever, and responding to reviews is a simple way to give your customers more faith in your company. 

Impressive Online Reputation

Your review management directly affects your overall online reputation. It might seem obvious, but the more positive reviews you have on your profiles, the more local pet owners will be inspired to visit your practice. Encouraging customers to leave reviews after positive experiences can help you improve your online reputation, which helps you attract even more customers to your business.

SEO Benefits

Positive reviews can even help your local SEO efforts. Search engines will often look to user reviews to determine whether or not a business offers useful services and keeps customers happy. If you spend some time building your online reputation, it can boost your SEO results and get your website ranking higher on results pages. 

Important Feedback for Your Business

All reviews can help you determine what your business is doing well, and where it might need a little improvement. Using your online reviews to determine what the public thinks of your practice can help you ensure it’s a client-focused business that puts the needs of customers first. 

Online Reputation Management

At Beyond Indigo Pets, we know that managing your reviews can feel like a full-time job. That’s why we’re here to provide online reputation management services to help you get the most of your digital marketing. Contact us today to learn more about this and our other marketing services.