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Beyond Indigo Webinar Series: The Four Ingredients of Search Engine Success

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Maximizing performance in the digital space can be hard if you don’t know where to focus your attention –  especially when it comes to Search Engine Optimization.

Search Engine Optimization (SEO) is based on a complex set of algorithms put forth by Google that are designed to help direct users towards the search results that best match their query. To help make sense of all things SEO, Beyond Indigo has developed a few simple four-ingredient recipes for maximizing success.

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Beyond Indigo is Now a Google Partner!

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Beyond Indigo is proud to announce that we have achieved Google Partner status!

A business can only become a Google Partner by passing several different certification exams, as well as maintaining a high level ad performance for their existing clients within Adwords, Google’s paid advertising platform. By achieving this status, Beyond Indigo has proven itself as a top provider of digital marketing services in the veterinary vertical.

What is a Google Partner?

Google Partners is a status awarded to digital marketing agencies that demonstrate knowledge and application of Google Adwords best practices.

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SEO: Let’s Talk About Google AdWords

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Google AdWords is one the most valuable tools available when executing a successful digital marketing campaign. As many people already know, Google is the largest search engine on the Internet and they don’t have any major competitors. When people need to search for something on the Internet, they go to Google. Because of this, everyone advertising on the Internet should be integrating Google AdWords into their digital marketing campaigns.

Three Keys To a Successful Google AdWords Campaign

  1. The Keywords:

Selecting the right keywords for your veterinary AdWords campaign will set the foundation for your success. These keywords will help you target people who search for exact or similar keywords that match your AdWords campaign. There is a variety of free and paid keyword platforms available on the Internet and even AdWords offers keyword assistance but the most valuable tool in keyword selection is you.

Your Beyond Indigo SEO Account Manager will compile a list of every possible keyword that relates to your veterinary clinic/hospital and current campaign. Once we have this list completed, we can implement it into AdWords campaign platform and adjust the list as your campaign progresses. Continue reading

Top 5 Local Search Strategies for Veterinarians in 2017

Local Search marketing for a veterinary practice can be a complicated process. Here are the the top five local search engine optimization strategies for veterinarians for 2017.

  1. Listings, Directories, and Citations

It is critical that your local search engine business listings have been claimed and optimized. The most important of these listings is your Google ‘My Business’ page. This is a free listing available through Google and allows a business owner to verify their business location. Once verified, a business owner can gain reviews that will help the business rank on Google’s front page.

The other prime business listing to claim and optimize is from Yelp. Yelp local review pages not only feature prominently in Google search, but are the rating service both Yahoo maps and iPhone maps app use for their local search ratings. It is important to claim and accurately optimize the information on Yelp as it affects a business’ ability to be found across many online services. Continue reading