September is a month full of pet holidays focused on providing the best kind of care for animals. As you start to think about your social media marketing plan for next month, think about shining the spotlight on pet wellness topics that can help local pet owners keep their pets happy and healthy in between vet visits. 

Pet Sitter Education Month

The entire month of September is classified as Pet Sitter Education Month. Brought to you by Pet Sitter’s International, this holiday is focused on providing continuing education for pet sitters that helps them properly care for the beloved pets they work with. Take advantage of this holiday this September and use it to generate some helpful social media content for local pet owners (and pet sisters). Some ideas include:

• Write a blog about what to look for in a pet sitter
• Create an infographic with a checklist for pet owners on how to prepare for a pet sitter staying with a pet
• Share information about local pet care classes 

Responsible Dog Ownership Month

September is also home to Responsible Dog Ownership Month. This is the perfect opportunity to share useful resources about properly caring for dogs. Tips on responsible dog ownership make great topics for your monthly social media calendar. Create some content on some important topics about responsible dog ownership and share them across your social media profiles. Whether you write a blog, share resources from other reputable sources, or create a question and answer game for your followers, these resources will be very useful for local pet owners. You can even create a video series in your hospital that helps dog owners take the best care of their pups.

Happy Healthy Cat Month

Don’t forget about the cats in September. It is Happy Healthy Cat Month, after all. Use a similar structure as your responsible dog ownership month posts to create social media content that helps local cat parents create the safest and most loving environment for their pretty kitties. You might even want to create a chart that clearly showcases some of the differences between canine and feline care to demonstrate that dogs and cats need different things. 

National Pet Insurance Month

Dedicate a few of your September social media posts to helpful resources about pet insurance. Whether you create a visual that helps pet owners choose the right insurance plan, or film a video that shows someone how to search for the perfect plan, these helpful touches can increase engagement while offering some useful information.

National Preparedness Month

Since September is National Preparedness Month, you might want to consider creating a couple of posts that focus on emergency preparedness. Write a blog (or two) about some general emergency preparedness tips. Share a post that clearly lists out who to contact in an emergency. You might even want to host a class or a webinar about emergency preparedness to help local pet owners be ready for unexpected situations.

If the thought of even making a social media calendar is giving you hives, Beyond Indigo Pets is here to help. Our professional team of marketing experts can handle your social media and SEO needs to give you time to focus on caring for local pets. Contact us today to learn more about our digital marketing services.