Marketing: Revenue Stream or Expense? Insights from Beyond Indigo Pets

A dog holding a credit card in its mouth.

When you’re sitting in front of your books and only looking at the amount you’re spending on marketing your veterinary practice, it is easy to consider it just another expense. Many practice owners even think of the cost of marketing as non-essential. When marketing is executed correctly, however, it becomes an essential revenue stream that brings a significant return on your investment (ROI). Keep reading to see how effective marketing can pour money back into your business.

Continue reading