Updated 3/1/2017 by Melissa Mason
Have you ever wondered about those top Google “hits” with the outlined-in-green “Ad” designation? If so, you’re not alone – and for good reason. Those results are brought to you courtesy of Google AdWords; an incredibly powerful, paid marketing tool that allows businesses of all sizes to places ads on the front page of Google’s search results.
With AdWords’ many tracking tools, analysis, and “funnel options”, this search engine marketing tool has the ability to boost your website’s traffic and drive potential customers to the door of any business.
Give ‘Em What They Want
Founded in October of 2000, AdWords is Google’s primary sources of revenue, earning over $100 million per day, as of 2012. Nearly all of it –$15.5 billion – came from advertising sales. In the first quarter of 2015, Google took in $17.3 billion in revenue, up 12% year over year. With few restrictions, AdWords can be utilized by businesses of nearly any size and budget.
The modern web’s focus on simplicity and flexibility lends itself to big, bold imagery and typography. You may have noticed a trend toward large, photographic background images on new websites. These offer a captivating visual experience and establish a mood while communicating useful information. Used properly, large background images are more than just decorative fluff.
Now there’s a new tool in the web marketing kit, made possible by faster internet connections and more capable devices—video backgrounds on web pages, rather than static images. When used correctly, video integrated into your website’s design can make for a truly stunning experience. But used poorly, video can compound clutter and confusion. What steps can you take to ensure video is properly enhancing your website?
In the ever-changing world of technology it can be easy to get lost. We get it; it can be overwhelming to keep up with how much, and how quickly, things are moving. There is one refrain that can make it all a little bit easier to understand, though: Mobile is the future.
More than ever before, numerous industries are catering to mobile technologies, and soon it will become the dominant platform of information technology – and our phones are only the beginning.
You want to have a shining online reputation where your clients write new reviews about you, your ratings are all 5-star, and you are actively participating in the online conversations about your practice. But, you have precious little time to devote to this important part of your marketing. What should you look for and what should you avoid in a third-party review service?
This past fall, Beyond Indigo welcomed veterinary technology consultant Nancy Dewitz to the freshly-created position of Marketing and Technology Consultant. And while we know that some of you have had the pleasure of meeting and working with Nancy already, we wanted to take the opportunity to introduce her to those of you who haven’t.
Much as we did with our Creative Director, Mark Clifton, BI’s intrepid blogger has taken a moment to talk with Nancy about what brings her to Beyond Indigo, and what goals she has for her work with both the company and you, our clients.
This past October, Beyond Indigo brought on Mark Clifton as the company’s Creative Director. This freshly-minted position was created in anticipation of some exciting changes coming to Beyond Indigo in 2015.
While you’ll have to wait a bit longer to find out about what is in store for our clients in the coming year, we are excited to introduce you to Mark and showcase the amazing talent he brings to Beyond Indigo’s table. Our blogger-in-chief, Kate Matthews, was able to arrange a little tête-à-tête with Mark and curate the conversation into this week’s post.
With Thanksgiving just around the corner, now is an ideal time to kickoff a few simple marketing ideas to engage your clients and community in a fun and meaningful way. While your veterinary practice likely has several key business-focused messages to get across this fall, it’s important to ensure your overall marketing mix includes messaging that establishes your practice as accessible, relatable, and connected with its clientele.
Thankfully, this season is brimming with opportunity for this type of marketing. Many of us take time during Thanksgiving to count our blessings, and businesses should be no exception to this trend. After all, what better way to attract customers than to let them know that their business is appreciated?
Online reviews impact a business’ reputation, SEO, and ultimately the number of people who will use their products and services. Because veterinary practices have a higher need for trust among their clients, the stakes in having positive online reviews are even higher.
Yelp is the biggest of the online review websites, boasting 138 million unique visitors per month. People use the website to look up businesses from hair salons to car dealerships and any and everything in between, by reading consumer recommendations and reviews.