Don’t Need New Clients? You Still Need To Market. Here’s Why…

A veterinarian with a dog patient.

Veterinary hospitals have experienced unprecedented amounts of client visits over the last few years. Because of the strain on their staff and the increased wait times for appointments, multiple practices have decided either to pause accepting new clients or to slow down the numbers of new pet owners walking through their doors. Some people think that means that marketing is no longer needed—because isn’t marketing just for bringing new tails through the door? 

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Celebrating 25 years of Veterinary Marketing Excellence

Celebration of 25 years of veterinary marketing.

If you blink, 25 years will pass! That is how we feel at Beyond Indigo Pets! And what a quarter century it has been. When we started in 1997, things looked a little different on the web than they do now—and our product offering was just websites. Our founder and CEO Kelly Baltzell learned to code our very first website in HTML with a book propped up next to her computer. Many people still had servers in their basements, hooked into the phone line through the basement window. Yahoo was coding their websites by hand, and Google was in its infancy after launching in 1998.

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Google AdWords 101

Updated 3/1/2017 by Melissa Mason

Busy day in the office

Have you ever wondered about those top Google “hits” with the outlined-in-green “Ad” designation? If so, you’re not alone – and for good reason. Those results are brought to you courtesy of Google AdWords; an incredibly powerful, paid marketing tool that allows businesses of all sizes to places ads on the front page of Google’s search results.

With AdWords’ many tracking tools, analysis, and “funnel options”, this search engine marketing tool has the ability to boost your website’s traffic and drive potential customers to the door of any business.

Give ‘Em What They Want

Founded in October of 2000, AdWords is Google’s primary sources of revenue, earning over $100 million per day, as of 2012. Nearly all of it –$15.5 billion – came from advertising sales. In the first quarter of 2015, Google took in $17.3 billion in revenue, up 12% year over year. With few restrictions, AdWords can be utilized by businesses of nearly any size and budget. Continue reading