Google Practitioner Listings: Understanding the Basics

A pretty bird on a hand

Recently there has been a lot of noise about online business listings in the veterinary digital marketing world, especially when it comes to duplicate listings.

If you’ve used the Moz Local tools to check for duplicate listings, you’ve probably noticed that there’s a listing for not only for your main practice, but for the individual doctors at your practice as well. While instinct tells us that those listings shouldn’t be there and that they’re getting in the way of your official business listing, the truth is, Google made those listings on purpose. They’re called practitioner listings, and they work a bit differently than Google’s other business listings. Here are some of the basics of how to handle these listings.

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