Chances are, you are at least familiar with the concept of a press release. Even if you haven’t had the opportunity to release one yet, this long-standing strategy for alerting the media to goings-on within an organization is nearly as old as “the media” itself.
But did you know that press releases can be used as part of your SEO strategy, too? Not too long ago, the press release was a popular SEO strategy. As with everything in the digital realm, however, times can – and do – change; and what was effective yesterday may not be as effective today.