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For Immediate Release: Using the Press Release as Strategy for SEO

A white kitten sits in front of a blue-black wall

Chances are, you are at least familiar with the concept of a press release. Even if you haven’t had the opportunity to release one yet, this long-standing strategy for alerting the media to goings-on within an organization is nearly as old as “the media” itself.

But did you know that press releases can be used as part of your SEO strategy, too? Not too long ago, the press release was a popular SEO strategy. As with everything in the digital realm, however, times can – and do – change; and what was effective yesterday may not be as effective today.

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Beyond Indigo Webinar Series: The Four Ingredients of Search Engine Success

search engine success

Maximizing performance in the digital space can be hard if you don’t know where to focus your attention –  especially when it comes to Search Engine Optimization.

Search Engine Optimization (SEO) is based on a complex set of algorithms put forth by Google that are designed to help direct users towards the search results that best match their query. To help make sense of all things SEO, Beyond Indigo has developed a few simple four-ingredient recipes for maximizing success.

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