Veterinary marketing is an essential tool for staying relevant in your area. In a field saturated with competition (especially in larger cities), you need to do whatever you can to make your business stand out. Social media advertising offers an opportunity to put your ad dollars to work for you, and we are here to tell you how.

Why Advertise on Social Media?

Social media ads make it easy to target those people who are the most likely to visit your practice. Whether you are looking to fill new client appointments or you want people to utilize a particular service, social media ads can help you do it. Some of their many benefits include:

• Increased Visibility: By promoting your veterinary practice on social media, you can increase the visibility of your brand, your services, and your products.
• Large Return on Investment: Advertising on social media is generally cheaper than advertising on Google or other places—and it brings real results!
• Impressive Targeting Capabilities: Social media advertising gives you the opportunity to target people who follow your practice as well as to show ads to people with similar demographics to increase your chances of broadening your reach with potential customers. 

How to Use Social Media Advertising Effectively

If you are going through the effort of advertising on social media, you’ll want to be sure you have a general idea of how to do it before you start. With a little bit of effort, you can make the most of your advertising dollars and receive a big reward. When advertising on social media, be sure to consider your goals. For example, if you want to increase your page following, you should run a “likes” campaign. If you want to increase traffic to your website, however, you should create an ad that sends people to your site. Target ads with calls to action (like forms and click to call buttons) toward people in your ideal demographic who are most likely to take action. 

The Benefits of Targeting with Social Media Advertising

Being able to target specific social media users is one of the biggest benefits of advertising on these platforms. You can choose connected interests like:

• Job titles
• Gender
• Age
• Location
• Email lists (to include or exclude certain people from your targeting)

Taking the time to really target your audience for each specific ad can help you make the most of every dollar you spend—and avoid wasting money by advertising to people who won’t need your services.

Social Media Platforms with the Best Targeting Options

Facebook & LinkedIn allow similar targeting options like job title, location, interests, age, and gender. They also allow targeting using email lists. These can be used to refine targeting further and reach individuals who have interacted with your practice already. They can also be used to create similar, or “lookalike” audiences to reach new clients that are similar to your current ones.

Facebook is the better option for general advertising that reaches a bunch of people of all ages and socioeconomic situations. If you are looking for more business-related hits from your ads (like if you are trying to hire a new veterinarian or a vet tech), LinkedIn is the better option for you.

Tiktok allows you to target your audience by gender, location, age, interests, and more.

Nextdoor ads only allow you to choose zip codes to target. There are no demographic targeting capabilities such as age, job title, gender, or income. They also don’t provide results beyond clicks and impressions. They offer no ability to track conversions completed from a specific ad within their platform.

You can reach a wide range of demographics using any social media platform, but your dollars will be more effective on certain platforms to reach specific age groups. Facebook and Instagram ads can target ages 18-60. Unless you exclude certain age groups, however, you will most likely get engagement from those who are 35 and up.

Attracting More Clients with Social Media Advertising

When used correctly, social media advertising can be a vital tool for your veterinary marketing efforts. If you don’t have time to devote to properly targeting your social media ads, let Beyond Indigo Pets take care of it for you. With a team of marketing experts dedicated to helping you achieve your goals, we can ensure that your ads are working for you. To learn more about our services, please call (877) 244-9322 or fill out our form.