Veterinary digital marketing has many different levels, all of which can affect your site ranking and your searchability. You may have heard the term Google Tag Manager, but do you know what it is and what it can do for your business? Keep reading to learn more about this important Google feature and what it does:

What Is Google Tag Manager?

In the most basic sense, Google Tag Manager is a way to add (and change) tags on your website. These tags are used so you can track information, review site analytics, and remarket to people who have already visited your website. There is an endless combination of tags you can put on your site, and Google Tag Manager streamlines the process to simplify it for you. This means you can easily set up the data you actually need tracked and get the most from your digital marketing efforts.

How Is Tag Manager Useful?

Google Tag Manager allows you to manage various tags (such as tracking codes, analytics scripts, conversion pixels, and more). Once installed, it can be used to integrate tracking codes and pixels from other marketing channels like Facebook. Without it, you would need to individually install each of these codes on your website:

• Google analytics tracking
• Google ads conversion tracking
• Meta pixel
• LinkedIn pixel

You can also set up tracking within Google Tag Manager to determine if certain actions like button clicks or form submissions were completed. Once set up, this data is injected into your Google Analytics tracking for analysis.

Ease of Use

Google Tag Manager is designed to be simple to use. This means that it supports non-technical users. It has a user-friendly interface that all marketers and website owners can use. You don’t need to have extensive technical knowledge to make Google Tag Manager work for you.

Error Prevention

Google Tag Manager has a preview and debug mode, which allows you to test new tags before pushing them live. This helps catch errors and ensures that your tags are functioning correctly, which can prevent any data tracking issues. You won’t have to worry about an error corrupting months of data when using Google Tag Manager. It also maintains version history for your tags, so you can roll back to a previous version if necessary.

Important Insights

When you’ve properly set up tracking and results are generated, you can gain insight into what your users are interested in on your website, what they are interacting with, and other important insights that you can use for future marketing efforts. You can even use these results to refine your website’s content and improve its ranking.

At Beyond Indigo Pets, our team of digital marketing experts is here to help you achieve your every goal. To learn more about our services, please fill out our form or call (877) 244-9322.