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Why Do I Need to Market?

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If 2020 taught us anything, it’s that the usual ebb and flow of “normal” life is not guaranteed. Businesses from veterinarians to grocery stores had to completely pivot and adapt to a new world that emerged overnight. Here at Beyond Indigo Pets, we saw one very strong trend that grew even stronger in this year of unknowns: there is always a need to market your business.

Veterinary Marketing Through Hard Times

When the world is experiencing unprecedented situations, marketing might be the last thing on your mind. If most of your attention is devoted to figuring out how your business can survive in a world where people suddenly cannot be near each other, you might not be thinking about running a Google Ads campaign for vaccinations. This could be the most important time to pay attention to your marketing efforts, however. As our Chief Operations Officer Jeanne Pelletier explains in the video below, “customers who kept on marketing [during the Covid-19 pandemic] did really, really well.” In fact, some of these customers had record numbers of tails coming through the door™.

Keeping Your Name at the Forefront of People’s Minds

One of the main reasons you need to continue marketing even when it seems counterintuitive is because your competitors will be feeling the same way. If you keep driving your messaging to the community while the veterinary practice down the street ceases all advertising, people will definitely find you when they are searching for veterinary services. 

Marketing also helps you continue to communicate with current clients who might need a little bit of reassurance during a stressful time. Utilize your website and social media marketing to share the latest protocol updates with your clients, or create engaging photo contests that give people a happy escape from the barrage of news they hear each day.

Where Do I Start When It Comes To Marketing?

An often overlooked marketing resource is your own practice management software. Run some financial reports to see where you stand with each service. As our CEO Kelly Baltzell explains in the video below, although you might feel like you’re seeing a lot of vaccinations, your reports might say otherwise. When you can clearly see and analyze the data, it gives you an idea of where you should focus your marketing efforts to get the best financial return for your business.

If you do not have time to dive into the nitty gritty of the best way to market your business, hire a veterinary marketing company that can work as your partner. The right company will provide custom marketing services that not only help you figure out your business goals but also the most effective way to engage with new and existing clients. 

Beyond Indigo Pets is proud to help veterinary professionals across the United States and Canada grow their businesses, even through rough economic periods. Our custom all-in-one marketing packages make it easy to choose the exact services you need to bring the most tails through your door™. Visit us online or call 877-244-9322 to get started.

Have questions about this veterinary industry marketing topic? Want tips on what else to look out for or how to improve your business' marketing? Come ask questions, share solutions, and join the conversation on VetMarketingTalk, a new online community designed for the veterinary industry and powered by the marketing experts at Beyond Indigo Pets. Click here to sign up today—FREE for the first 30 days, no credit card required.