Artificial intelligence (AI) is having a real moment. With uses that range from the medical field to self-driving cars, machine learning-enabled technology is making many facets of life easier. Some companies are even using it to create marketing content. While there are definitely important uses for the technology, when producing veterinary content, is AI really the way to go? 

The Uses of AI in Veterinary Marketing

In the world of veterinary marketing, certain tools take a little bit off your plate while still allowing you to market effectively. AI is one of those tools. AI can:

• Automate repetitive tasks to leave room for more creative or critical thinking 
• Brainstorm ideas or relevant topics to research in your industry 
• Provide an outline once your topic and sources are selected
• Assist with SEO optimization by performing light keyword research/analysis, performing speed tests on any provided URL, and providing keyword-enhanced headlines/tags. 
• Perform many of the analytical functions that typically only paid softwares can do

Basically, if you understand how AI works, it can be a tool that perfectly complements your marketing efforts. 

How Does AI-Generated Veterinary Marketing Content Fall Short?

While the appeal of AI assistance is hard to ignore, it is not a one-stop solution for all your marketing needs. The following are just a few of the pitfalls of relying too heavily on AI:

• Security. This is currently the biggest issue with the technology. It is still unclear if it is trustworthy with personal data, and many people feel unsafe using it for this reason.
• Accuracy & Reliability. The results are often confidently incorrect. This can be a problem when creating content in an industry like veterinary marketing that requires a high level of trust, expertise, and authority to rank in search engines. Additionally, when asked for resources, AI can sometimes provide false or non-existent sources.
• Ethical Considerations. It is extremely difficult to keep track of issues like data sourcing and training, plagiarism, copyright infringements, etc. This could potentially affect your authority score and send your website lower down on a search results page. 
• No Emotional and Social Intelligence. AI lacks the emotional and social intelligence necessary to truly captivate and convince your audience to interact with your product or service. Without this vital step, potential leads are much less likely to convert into actual customers.
• No Insider Knowledge. AI also lacks the specific insider knowledge and “trade secrets” that only human intelligence can add to your content.

Trusted Veterinary Marketing Resources

Artificial intelligence-generated software can be incredibly helpful to content and social media marketers, but isn’t a replacement for humans. Google, other search engines, and academic journals are already developing “anti-ai” detection algorithms. In fact, many experts believe that Google’s latest core update (March 2023) is already addressing this. Content may be king, but context is queen when it comes to acquiring good leads that convert into customers. When used for the entire content creation process, AI often lacks the social intelligence needed to achieve this.
Instead of relying on technology to bring you new tails through the door, turn to the veterinary marketing experts at Beyond Indigo Pets. With decades of experience in the industry, we know what it takes to entice new clients to your practice. We can handle everything from human-generated content creation, to SEO and social media marketing, and new veterinary websites and get you real results. To learn more, call (877) 244-9322 or fill out our form.