There’s something that the “ber” months bring that outshines the rest of the year, and we are excited to share some fun and festive social media ideas for your October content calendar. Cuddle up with your favorite fall drink and dive into some of these spooktastic ideas for your October social media platforms. 

Local Pet-Friendly Fall Fun 

Give local pet owners some ideas on how they can incorporate their pets into their fall plans by sharing some local pet-friendly events. From trunk or treats to costume contests, there are probably plenty of fall-themed events in your area that happily welcome people and their pets. You might want to create a festive calendar graphic that clearly lists out the date, time, and location of all of the October pet-friendly events in your town. This way, pet owners can share your content across various platforms to expand your reach with minimal effort on your part. You can even write a blog post that links back to websites of the event hosters to get a little bit of help for your organic local SEO efforts. 

Countdown to Howl-oween

If you have pictures from past years of pets in costumes, you might want to create a countdown to “Howl”oween by sharing a different photo each day or week until October 31. You can even set up a little Halloween background in your office and encourage your clients to have their pets pose for a seasonal photo. Photos of actual pet clients helps you build engagement and relationships with your current clients. Since it’s almost impossible to resist stopping on a cute picture of a pet in costume, it can also expand your brand’s reach, which just might help you attract new pet owners looking for a vet in the area. 

Fall Safety Tips

While much of your October social media will probably be dedicated to fun, festive posts and information, there’s still plenty of room for fall safety tips to ensure our furry friends get through the month unharmed. Consider doing one (or all) of the following:

• Writing a blog about avoiding fall hazards for pets.
• Creating a how-to video that helps pet owners pick out safe costumes for pets.
• Making an infographic with pictures and information about some of the biggest toxic hazards of the season so pet owners can easily avoid them.

Notable Pet Holidays

October has some dedicated pet holidays that will make the perfect catalyst for monthly content ideas. These include:

• October 1: National Fire Pup Day
• October 1: National Black Dog Day
• October 1-7: National Walk Your Dog Week (observed the first week of October)
• October 3-9: Animal Welfare Week 
• October 4: World Animal Day
• October 14: Pet Obesity Awareness Day
• October 17: National Fetch Day 
• October 18-24: National Veterinary Technician Week
• October 18-24: Small Pet Rodent Awareness Week (UK)
• October 21: National Pets for Veterans Day
• October 21: National Reptile Awareness Day
• October 24: National Pitbull Awareness Day
• October 27: National Black Cat Day (UK)
• October 29: National Cat Day

A Marketing Partner for All Seasons

If your veterinary social media needs a little pizzazz, the team at Beyond Indigo Pets is here for you. Our dedicated marketing strategists can keep your marketing efforts engaging and unique all year long. To learn more about our services or to find out how we can help your veterinary practice, contact us today.