The holiday season is a great time for gratitude, family bonding, delicious food, and cozy nights at home. It’s also a fantastic time for fun, engaging social media ideas that vet practices can share with their pet owners to increase reach and engagement. We’ve got some great ideas for social media content to help you put together a winning veterinary marketing calendar:

Notable November Pet-Related Dates

There are so many pet-related days and holidays in the month of November that make great marketing ideas for veterinary practices. They include:

Month:

• Adopt a Senior Pet Month: consider showcasing some of your favorite senior pet clients (with permission from their owners, of course)
• Senior Pet Health Month: share some educational content on how to care for senior pets.
• Manatee Awareness Month: Mix it up by sharing some content about a completely different type of animal than you’d normally post.
• National Pet Cancer Awareness Month: Share some statistics about pet cancer, and how to help pet owners decrease their pet’s risk for developing the disease.
• National Pet Diabetes Month: Share some tips on nutrition and diet that can help pets avoid developing diabetes. 

Days:

• 11/3: One Health Day
• 11/3-11/9: National Animal Shelter Appreciation Week
• 11/8: International Human-Animal Bond Day
• 11/11: Veteran’s Day
• 11/10-11/16: Practice Manager’s Appreciation Week
• 11/18-11/24: Antibiotics Awareness Week
• 11/28: Thanksgiving

Plan Ahead

Creating a marketing calendar for your holiday-themed marketing can save you a lot of time and effort as we creep closer to the holiday season. Be sure to do the following to make sure your website and social media profiles have the correct information:

• Update your website and social media with holiday hour notices.
• If you offer boarding or daycare services, be sure to remind your clients to start booking their stays early.
• Schedule out social media posts in advance to save time later.

Thanksgiving Social Post Ideas

Thanksgiving offers so many different options for marketing content. Here are just a few ideas to incorporate the holiday into your seasonal marketing plans:

• Make turkeys out of pawprints (can you even imagine the cuteness?).
• Share pictures of your hospital staff for which you’re thankful.
• Share pictures of your pet clients for which you’re thankful.
• Create some educational posts and blogs about Thanksgiving safety for pets.
• Film some videos demonstrating how to make some of your favorite pet-friendly recipes.
• Create a gratitude tree in the office that your clients can add to when they visit, and share pictures on social media.

Take advantage of the holiday by using it to create many different pieces of content that can help you encourage pet owners to engage with your page. It might even help you reach a whole new set of pet owners who’ve never visited your practice!

If veterinary marketing is causing you too much stress, the experts at Beyond Indigo Pets are here for you. Our dedicated marketing strategists are here to help you reach new customers, so you can focus on providing top-tier veterinary care. To learn more, please call (877) 244-9322.