When you spend money on marketing your veterinary practice, you want to receive tangible results that improve your bottom line. But how do you ensure you are focusing on the right elements to ensure your ads will get results? 

Some people think that a large budget is all they need to run a successful ad campaign. However, the success of your ad campaign depends on making informed decisions regarding these crucial elements:

Keywords

Keywords are an essential part of search engine optimization for everything from regular website content to paid ad campaigns. Spend some time researching keywords that are relevant for your topic and be sure to include them tactfully in every ad you create for your campaign. Think about how users would search when they are looking for the services you’re advertising, and create a list of words that might appear in a search like this. You can also use keyword tools to find the best keywords for your campaign.

Ad Copy

The body of your ad is one of the most important factors on which to focus. Your copy should be both relevant and compelling enough to inspire viewers to take a certain action. If you are trying to get bookings for your boarding facility, for example, use the copy to show what pet owners (and their pets) will get from boarding with you. You should always end your ad with a clear call to action that lets viewers know what next step you want them to take. “Click here to reserve a spot for your pet,” is an example of a direct call to action for a boarding ad that can help you get reservations.

Audience

In order to choose the right keywords and ad copy for your campaigns, you must know your audience. Are pet owners in your area mostly married people in older age groups? Do you live in an urban area with a lot of young professionals who own pets? Spend some time researching the demographics of local pet owners so you can be sure you are targeting the right group with your ad content.

Landing Pages

If a local ad viewer does click on your ad to learn more, you want to be sure that you have an informative, attractive landing page that will inspire them to make a conversion. If you do not already have a page on your website dedicated to the subject of the ad, you should create a landing page where you can send users from your ad. Focus on giving them a good user experience with engaging copy and highly visible (and simple) ways to contact you.

Ad Budgets

While ad budgets are not the most important factor for a campaign’s success, they still definitely need to be considered. Be sure you are setting a budget that is not too low to reach a lot of pet owners in your area, and not too high to waste money on dead-end leads. Pay attention to your budget while the ad runs, and make adjustments if necessary. 

Ad Monitoring

While the factors you use to build an ad campaign are important, perhaps the most important thing to keep in mind is to regularly monitor your ad and analyze its performance. Metrics like click-through rate, conversions, cost per click, and cost per conversion can tell you a lot about how the ad is performing. Use this data when crafting your next campaign to help you achieve even better results.

Ad Creation and Monitoring 

At Beyond Indigo Pets, we know that ad creation can feel overwhelming, which is why we offer marketing services for your every need. From ad creation and monitoring to website design, we are here to handle your marketing so you can focus on caring for animals. Click here to book a meeting with us.